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In 2024-25, Housing Choices strengthened its national profile as a leading provider of social and a ordable housing, with a clear and consistent voice in the public debate on housing a ordability, supply, and community impact. Through proactive media engagement and targeted advocacy, we advanced our reputation as a trusted partner to government, industry, and the community.
Digital & Social Media
Media Highlights
• Housing Choices’ online presence grew by an average of 17% by highlighting project milestones, partnerships, and tenant stories across various digital channels. • Enhanced advocacy during key government announcements, amplifed Housing Choices’ role in housing solutions.
• Media Coverage: Over 65 media stories and mentions across print, online, TV, and radio were achieved.
• Housing Advocacy: Regular commentary on housing a ordability advocating for sustained investment in the provision of social and a ordable housing. • Project Launches: Organised openings and secured media coverage for completed and upcoming developments in Victoria, Tasmania, Western Australia and South Australia showcasing new homes delivered through state and federal government partnerships. • Human Stories: Elevated resident voices through case studies and profiles, connecting policy discussions to community impact.
Looking Ahead
2026-27 will see continued focus on: • Proactively shaping national conversations on housing a ordability and supply.
• Strengthening Housing Choices’ reputation as a delivery partner of choice nationally.
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ANNUAL REPORT 2024-25
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