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CONSUMERS ARE CUTTING BACK ON MEALS OUT AND DRINK-ONLY VISITS TO PUBS HAVE GROWN TO ACCOUNT FOR 36% OF VISITS, UP FROM 26% IN 2022. IN TURN, THIS HAS MEANT THAT CON- SUMERS ARE GRAVITATING TO MORE EASY-DRINKING STYLES AND FAMILIAR GRAPES , LIKE ITALY’S FAMOUS PINOT GRIGIO!
ITALY HAS MORE THAN 350 NATIVE VARIETIES GROWING THROUGHOUT 20 WINE REGIONS.
THE VARIOUS CLIMATES ARE RESPONSIBLE FOR THE DIVERSITY OF WINES WE FIND IN ITALY TODAY . FROM THE MILD CONTINENTAL CLIMATE IN THE PO VALLEY, THE COLD CLIMATE IN THE ALPS, MEDITERRANEAN ON COASTS AND ISLANDS, AND COOL AND WINDY IN THE APENNINES.
NOT JUST WINE
ALL THINGS FIZZY
ITALIAN LAGER BRAND MENABREA WAS UP 85% AND PERONI UP 34% IN VALUE VS 24% FOR BEER IN THE OFF-TRADE IN 2020 – THIS HIGHLIGHTS CONSUMERS’ DESIRE FOR PREMIUM ITALIAN LAGER!
WE HAVE A LOVE FOR SPARKLING WINE, ESPECIALLY ITALIAN! 92% OF ALL SPARKLING WINE SOLD IN THE GB ON-TRADE IS FROM ITALY .
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