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The Menabrea Story In 1846, Giuseppe Menabrea travelled to the town of Biella, in the foothills of the Italian Alps. There he discovered an underground cave system, ideal for the traditional process of ‘lagering’. Combined with the incredibly pure water and cold fresh air of the region, it was the perfect location to build a brewery. Should you visit Biella today, you’ll still find Menabrea brewing their award-winning beer on the same site, made in the same way, by the same family, with the same ingredients, passion and care. If true mastery of one’s craft can take a lifetime to acquire, Franco, head of the family-owned brewery, benefits from five generations worth of experience.
The Menabrea Environmental Commitment Over the last 16 years, €40 million has been in- vested into the brewery. Innovation was key to allow greater production on the existing site so the brewery could remain in Biella. Menabrea has a strong commit- ment to heritage, quality and respect of the environment, particularly in Biella. Hence the level of investment in the spectacular brew house which brought greater efficiency and sustainability while retaining the brewery’s footprint in Biella.
The beer of choice for Italy’s top venues
Menabrea is consistently identified as stylish and premium by Italian consumers, commanding a higher price point than competitors. Exceptionally Crafted Lager (Bionda) Amber (Ambrata), and 0%. Lagered at cool temperatures post- fermentation, in Biella’s caves for 30 days in the traditional method. This refines the beer’s character and gives clarity and finesse to the palate.
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