AICC Annual Meeting (Cont’d from Page 1)
training began with Mike Schaefer, President, Tavens Packaging & Display, who began as a designer, sharing the CEO’s perspective of how designers bring value to the company. He explained,“this industry is all about people…when working with salespeople, remember they are your customer…designers can make or break a person’s livelihood depending on how they act or respond to the projects of your ‘customer’.” Later, Brent Lindberg, Founder of Fuseneo, an pack- age design firm,and Graham Hough of PCH Innovation Hub helped attendees design for innovation. Attend- ees learned how to design for waste reduction and the machine’s capability while balancing innovation and practicality in structural and graphic design.These in- dustry experts challenged attendees to consider new designs, incorporate sustainability in designs, and plan for designs that their customers are expecting in e-commerce, retail packaging and more. After the tours, 24 AICC Emerging Leaders,participat- ed in Finding Your Voice & Increasing Your Impact, a session developed specifically for the next generation of leaders to help them gain influence and credibility in the workplace. Emerging E-Commerce The afternoon also brought the focused session, Dis- tribution Packaging in an E-Commerce World, which welcomed Francois Martin, Senior Communications Advisor, Bobst Switerzland; Monica White, Associate Laboratory Director & Certified Packaging Technol- ogist, Advanced Packaging Technology Laboratories; and Paul Chambers, President and Co-Founder of the Subscription Trade Association (SUBTA) and CEO and Founder of Core3 Solutions, a parent company to Ele- ment5 Digital, Gentleman’s Box, Rocket Effect, Moka Boka, and Unity Management System, to the stage. They discussed the challenges faced by CPGs and how e-commerce is transforming the role of consum- er packaging, e-commerce packaging requirements, and the subscription box market and what they are looking for from suppliers. Digital printing was also infused into many of the topics.Martin said,“You need to master digital one way or the other.You decide, or it will be imposed on you.” Floor plant optimization and frustration-free packing were also hot topics of the day. In the discussion on subscription boxes, which is a $20M industry, Cham- bers explained that designing subscription boxes is all about cost and being a one-stop-shop. That evening, 61 new members and first-timers met with their AICC Ambassadors and the Board of Direc-
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Flexo Market News October 14, 2019 5
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