RING THE BELL: MILLER LANDSCAPE REELS IN PROSPECTS
Put Your Prices on the Table and Watch What Happens
Miller’s website and looked at the pricing page before they ever speak with him. That changes the conversation. Instead of starting with “How much is this going to cost?” prospects already have a general understanding of what their project might require. They’ve had a chance to think about their budget. They understand that quality landscaping is a significant investment, and they’re more likely to come to the conversation with realistic expectations. That’s pre-selling. The pricing page handles some of the uncomfortable questions before Chuck ever has to. It also does something every busy landscaping company should appreciate: It filters. Chuck doesn’t want to spend his time driving out to meet with someone who hasn’t even looked at the information Miller has already made available. If a prospect hasn’t reviewed the pricing page, they may not be ready for a serious sales conversation. They’re protecting valuable sales time and focusing that time
There’s a marketing move that makes many landscapers nervous: putting your pricing on your website. We understand the hesitation. Landscaping isn’t like buying a pizza. Every project is different, and nobody wants a number taken out of context or used as ammunition by a competitor. But Miller Landscape took the plunge, and its pricing page has become one of its most effective sales tools. We’ve worked with Miller Landscape for several years, helping modernize their website, clean up the messaging, and turn their online presence into something that actually works harder for the business. One of the biggest opportunities was creating a public pricing page.
on prospects who are actually prepared to move forward.
The bigger lesson is confidence. Miller isn’t hiding behind “Call for pricing.” They’re willing to state what their work typically costs and provide potential customers with a realistic starting point. That kind of transparency builds trust before the first meeting ever happens. That’s what good marketing should do. It shouldn’t just make a landscaping company look good. It should make the sales process easier.
Sales manager Chuck was all for it. Owner Jeremy was initially more hesitant.
That’s worth ringing the bell for.
In the end, transparency won, and the results speak for themselves.
Want to see how the Ramblin Jackson team can help your landscaping business turn marketing into a stronger sales tool? Visit RamblinJackson.com/services.
Chuck says roughly 80% to 90% of the prospects he talks to have already visited
After 17 Years, I’ve Learned You Can’t Wait for Business to Calm Down TRAIN FOR THE STRESS, THEN HAVE FUN
Seventeen years in business have taught me plenty about marketing, leadership, and running a company with employees and clients across the country, but one of the biggest lessons I’ve learned has little to do with business. Around year 10 of Ramblin Jackson, I did a coaching exercise called the “Wheel of Life,” where you rate different areas of your life:
business, finances, relationships, physical health, mental health, spirituality, and more. Looking at my scores, I realized some of my personal areas were sitting at a four when they should have been much higher. That was a wake-up call. I started realizing that there will always be problems in business. Something will inevitably go sideways. At this point, I anticipate issues arising each day, keeping me prepared to respond with intention, not emotion. Because, honestly, if you’re waiting for everything to calm down before you take care of yourself, you’re going to be waiting forever. A curveball will always be thrown your way. So I started putting fun on the calendar and treating it like training. Every month, I’ve got something to look forward to: archery hunting trips, camping, skiing, or time with
my boys. I train for those activities, eat well, and stay active.
As a result, when you know you’re going to leave for a week, you have to delegate. You have to develop people. You have to stop believing everything depends on you and trust that your team can handle the curveballs. So, here’s my question for you: What do you wish was on your calendar? A fishing trip? A hunting weekend? A family vacation? A long-overdue adventure? Put it on there. You don’t have to wait until the business is perfect. Build the resilience to handle it, and give yourself something worth working toward.
JACK JOSTES, CEO RAMBLIN JACKSON
2 • (303) 544-2125
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