JANUARY 26, 2024
Fragrance Review: Top 10 Best Selling Perfumes In The World In 2024 O nce upon a time, perfumes were considered luxury items. But today, it’s something we all buy by the bucketload, so we have lots of options. While I’ve been discovering unexpectedly beautiful niche fragrances and bargain buys, there will always be designer fragrances that don’t wane in popularity. Dior and Chanel are among the top sellers, which isn’t surprising. But what other perfumes make up the all-time best-selling perfume list? I f you want to keep up with the latest perfume trends and get your hands on the hottest fragrances, you have to check out this list. I’ll count down the top 10 best-selling perfumes in the world. Will your favorite scent be on there? It’s time to find out. Let’s dive in! 1. Chanel No 5 ‘And oldie but a goldie’
calling it their favorite scent and raving about its longevity. Performance is always something that’ll make a perfume sell and the proof is in the pudding. In 2019, the perfume was estimated to make more than £26 million in the UK alone; that’s around $32 million. This is a hugely popular scent in Europe, with France being one of the top lovers of J’Adore. However, it’s also massive in the UK, with more than 1.77 million owners of the fragrance every year.
3. Chanel Coco Mademoiselle ‘Beautifully soft and floral, a true feminine fragrance’ Coco Mademoiselle is one of the best selling perfumes in the US along with other modern floral classics like Flowerbomb by Viktor&Rolf. However, it’s also the second biggest- selling Chanel perfume in France, topped only by No 5. I think one of the reasons it’s been so popular is that it’s something that the younger generation can get on board with. No 5 may be the best selling from this brand, but it is very mature. I’ve seen lots of younger women praising Coco Mademoiselle, 4. Dior J’Adore ‘A sparkling, elegant fragrance for women of all ages’ Dior is the leading perfume brand alongside Chanel, so it is no surprise that yet another of their perfumes features on the best-sellers list. But it’s not just the fact that people love Dior. It’s the very essence of this perfume that makes it so popular. Launched in 1999, J’Adore is a white floral fragrance that doesn’t feel as though it’s just come out of your granny’s vanity cupboard. Instead, it’s bright and opulent, yet remains classy. It’s done so well because it appeals to the masses. 5. Dolce And Gabbana Light Blue ‘A 00’s classic that isn’t going anywhere’ I remember wearing Light Blue in my late teens and early 20s. It felt unlike anything else and I think that’s one of the reasons it sells so well. If I were to pick out a perfume that was immediately recognizable and couldn’t possibly be mistaken for anything else, it’s this one! Just like Dior Sauvage, D&G used the power of sexuality in its marketing campaign for Light Blue. The fragrance was advertised by world-renowned (and gorgeous) male model David Gandy and the stunning Marija Vujovic, entwined on a raft, the
Chanel No 5 is a perfume that’s stood the test of time for a century. Despite being the oldest perfume on this list, it stands firm in the top spot. It just goes to show that classics never fail. I mean, let’s be honest, No 5 isn’t to everyone’s taste and some would even call it a ‘granny perfume.’ But I personally think this floral, aldehydic fragrance is elegant and super feminine. After all, it was designed to smell like a woman. Chanel’s biggest beauty customer base is in China, closely followed by France but this scent is globally popular. So popular in fact, that up to 10 million bottles are sold each year. The perfume has proven to be so well loved that Chanel even launched a limited edition called Grand Extrait which is No 5 ‘in its rarest form.’ But if you want a luxurious bottle of that, you need to be willing to fork out $2,225. I can’t see Chanel No 5 ever going out of fashion. People are calling it an iconic staple, fascinating and beautiful. 2. Dior Sauvage ‘Masculinity in a bottle’ Dior Sauvage was originally launched in 1966 and is a classic scent. However, it’s the modern reformulation that’s taken the world by storm and it’s probably got a lot to do with Johnny Depp. The sexy, mysterious advertising campaign threw Sauvage directly into the spotlight and it was impossible to ignore. Guys have been sold the idea that, by wearing Sauvage, they’ll be manly and irresistible. It’s not too much of a stretch of the imagination. Sauvage may be an instantly recognizable scent due to its popularity but there’s no denying how intoxicating it is. I’ve seen reviews calling it spectacular and I think one of the reasons it’s so well loved, apart from the scent, is how well it performs. And I’m not the only one to think so since Dior flogs a bottle of this beauty every three seconds. That’s a daily turnover of more than $4.5 million for Sauvage alone.
sun beating down on their bronzed skin as they sailed over the beautiful blue water. With marketing like this, it’s no wonder that the perfume sells around 5.8 million bottles every year around the world.
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