JANUARY 26, 2024
Since the perfume’s launch, Armani has released several flankers and a women’s version. All of these have been just as popular, especially Acqua Di Gio Profumo, launched in 2015. today, CK One still brings the brand more than $30 million in sales annually. That’s definitely nothing to turn your nose up at. a staple fragrance. Moreover, it’s one of the more affordable fragrances and people are always keen to bag a bargain. That said, Calvin Klein is still making a killing from this scent. In its heyday, in the 90s, the perfume made more than $90 million yearly. While it’s not selling as well
8. Black Opium by Yves Saint Laurent ‘A dark and mysterious scent that’s quickly become a modern classic’ If you head out on the town on a Friday or Saturday evening, you will surely catch several whiffs of YSL’s Black Opium. This is a hugely popular scent with the under 30s crowd but it’s diverse enough to be worn regardless of age. This fragrance has been said to sell up to 36 bottles every hour – that’s around 887 per day and it’s popular all around the world. In fact, 7. Acqua Di Gio by Giorgio Armani ‘The benchmark for all other citrus aromatic fragrances’ It’s said that Acqua di Gio is the best selling men’s perfume of all time. Launched in 1996, Acqua Di Gio is the holy grail of citrus aromatic perfumes. While similar fragrances were launched before this one, Acqua Di Gio is the perfect balance between classic and modern, so it appeals to men of all ages. And that’s not the only selling point. It was created by master perfumer Alberto Morillas, and the advertising campaign, featuring German model Lars Burmeister, screamed sensual masculinity, which, of course, encourages people to buy. 6. CK One by Calvin Klein ‘90s nostalgia that remains a best seller more than 25 years on’ If you were around in the 90s then you would have no doubt owned, or at the very least smelled a bottle of CK One. This is perhaps one of the most iconic fragrances ever launched and there’s something about it that keeps the buyers coming even today. While it’s popular around the world, it seems the Italians are most in love with this classic scent. CK One is a citrusy unisex fragrance that’s so easy to wear. Personally, I believe that this is why it sells so well. You can wear it anytime and anywhere, so it’s considered
9. Miss Dior by Dior ‘Youthful, feminine, and the perfect signature scent’ We’re back with perfume powerhouse Dior again and this time, it’s their super girly and vibrant Miss Dior. I purchased this for my teenage daughter and I know a lot of younger girls and women that love this scent. I think that’s one of the leading reasons it’s been such a hit. On top of that, Miss Dior is such an easy fragrance to wear so it works well as an everyday scent. People are keen to replace their empty bottles and that keeps the sales coming. So much so that Miss Dior is the female equivalent of Sauvage in terms of how well it sells. Miss Dior is one of the most popular scents in Europe with more than 1.33 million bottles being sold in the UK each year alone. The brand makes more than $6.61 billion in sales globally every year and I’m under no illusion that Miss Dior plays a significant role in this.
10. Lancome La Vie Est Belle ‘French elegance captured in a feminine flacon’ I wore la Vie Est Belle as my signature scent for quite some years. It’s sweet, girly, and versatile and I think that’s definitely one of the major selling points. Lancome also managed to sell it to me because of the advertising campaign with the beautiful Julia Roberts whose iconic status certainly helped move things along in the sales department. La Vie Est Belle is one of Lancome’s most popular scents alongside Tresor. It’s one of the best selling Lancome fragrances in its home country of France. In fact, since 2014, this scent has become the top selling in France for Lancome, ever! It’s also popular in other European countries including the UK where around 1.1 million users currently wear the scent. That said, it’s fast becoming one of the hottest perfumes worldwide.
over in the UK, as many as 1.88 million users wear this fragrance. The perfume creator claims that her vision was ‘addiction’, and once you try this scent, it’s true that it’s hard to walk away. For this reason, I know of many women who use it as their signature, buying bottle after bottle. This all adds up to make Black Opium one of the top sellers on the perfume market.
Best Selling Perfumes: Conclusive Findings
perfumes at the moment.
Baccarat Rouge 540 which has social media to thank for its newfound popularity. At the time of writing, there have been as many as 100 million views on TikTok related to this perfume. But the question at the end of all of this is why would you want to buy one of the best seller perfumes? It’s simple: these are tried and tested fragrances that have rave reviews and that give you confidence when making a purchase.
Tom Ford’s Black Orchid is doing really well lately, and there are plenty of other niche brands that are selling more and more perfumes. Le Labo Santal 33 is one of the upcoming best sellers in the USA while the Byredo perfume range is giving some serious clout Down Under. And one final perfume deserves a mention as sales seem to be soaring right now. That’s MFK
While there are many beautiful scents in the world, Chanel No 5 seems to be the one that people keep coming back to. It has held the record for best selling perfume for a long time, and I don’t see sales declining anytime soon. With brands like Dior, Armani, and YSL all making their way into the top 10, it’s easy to forget about some of the other most popular
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