The College Money Guys December 2019

DECEMBER 2019

Award The

Letter

Send Your Kids to College, Keep Your Money at Home

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WHAT ABOUT TURKEY DAY? MY BONE TO PICK WITH THE CHRISTMAS SEASON

I’m taking one for the turkeys this month. I’ve been seeing Christmas lights and hearing holiday music in stores since October , as if there weren’t any other important days between Halloween and Dec. 25. I’m no Scrooge, but I’m also not going to take the paving over of Thanksgiving lying down. Letter.” We were excited to introduce Austin Shears, our project manager, and felt like we could take a bit of a break from the seasonal theming. But at least we didn’t jump right into decking the halls with boughs of holly, right? It isn’t the lack of acknowledgment for Thanksgiving that is getting to me. What's getting to me is the reason why Christmas is becoming a two-month-long affair. I think it’s fair to say that people today have the same love for Christmas as their grandparents and great-grandparents had — so why didn’t they start the celebrations as early as we do now? Are we just that much more eager to celebrate the birth of our Lord Jesus Christ than any generation that has come before us? I don’t think that’s the case. The only real explanation for Christmas creeping down the calendar is cold, hard capitalism. I’m a proud capitalist and have never begrudged anyone for trying to make a buck. I’m a business owner myself, after all. But I’m not convinced these big, multibillion- dollar companies should stretch out and commercialize such an important holiday just for their own ends. Not only is it disrespectful Now, to be fair, we didn’t run a Thanksgiving article in our last edition of “The Award

to the holy day itself, but it’s also drowning out one of the most vital celebrations we have in this country. Thanksgiving’s message is so incredibly simple but deeply important. “Be thankful.” That’s it! But in this increasingly online, consumer-driven age where most of our time is dominated by either buying things or working extra so we can buy more things, we don’t leave a whole lot of room to pause and just be grateful for what we have. And we have a lot. No other country on Earth has enjoyed the level of widespread prosperity as we do here in the USA. It’s been that way for so long that it’s easy for those of us who’ve been here our whole lives to lose sight of that. This is why we need Thanksgiving now more than ever. Sadly, as it stands, this tradition of gratitude has been relegated to an afternoon feast before people head out for an all-night shopping spree. It sends a mixed message, doesn’t it? “Be thankful for what you have, but

go buy much, much more.” But I don’t think it has to be this way. Rather than dampening the message of Thanksgiving, more companies should embrace it. After all, I can think of plenty of people every company can be grateful for — their customers! Rather than push us to go on a stressful shopping spree mere hours after Thanksgiving, maybe businesses, both big and small, can find a way to say thank you to those who support them. I certainly raise a toast to all our clients every Thanksgiving. And I mean it. You literally put food on my table and a roof over my family’s heads. Without you, College Money Guys wouldn’t be the success we are today. Thank you for your many years of support and the faith you put in us to help your children’s future. We’ll always work hard to be worthy of your trust.

Cheers,

–Bra nnon Lloyd

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