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Logitech Unveils Enhanced Partner Connect Program: Fostering Collaboration, Flexibility And Success Q. Why did Logitech decide to update its partner program? A. We’re thrilled to announce significant enhancements to our Partner Connect Program, designed to streamline and enrich the experience for our valued partners. Through the implementation of robust incentives and the shift from a tiered to more flexible track structure, we’re committed to fostering a level playing field for our partners. This evolution reflects our dedication to reinforcing the strength of our channel partnerships, which are pivotal to driving innovation and solidifying our market presence. As we unveil the revamped Logitech Partner Connect Program, we’re not just inviting partners to thrive alongside us; we’re actively doubling down on our commitment to their success in this exciting era of collaboration. Q. How does Logitech’s new partner program differ from the previous program? A. We’re introducing several changes that we believe will positively impact partners. Partners will fall under a new track system that lets them choose how they work with Logitech based on their commitment to our strategic objectives and participation requirements. Partner Connect also introduces a new consolidated deal registration process and the expansion of a growth incentive rebate. While we’re automating more processes to create a more streamlined and equitable partner journey, we’re enhancing the partner portal to make it easier to access all things Logitech. Q. What benefits can partners expect from Logitech’s revamped partner program? A. The Partner Connect Program is designed with a channel-first approach and offers many benefits, including eligibility to sell our full B2B Desktop and Alliance- certified Video Collaboration portfolio, new tools to support the growth of our joint business through business planning and ecosystem solution selling, opportunities to certify in specialized areas and enhanced data sharing. On the Logitech side, we’ll deploy new automation tools for streamlined interactions, enabling partners to spend more time being productive and less time on administration. In response to valuable feedback, the Partner Connect Program strengthens relationships and sets the stage for mutual success in the rapidly evolving hybrid workspace. Q. How does the new program help Logitech maintain a level playing field for its partners? A. We understand the importance of equity within our partner program, so we’ve set a consistent global standard for our partners. We believe we’ve achieved a balance that ensures equitable benefits and requirements based on partners’ productivity and commitment level, while supporting partners through the unique nuances that can be found in their local markets.
Eric Spadafora Head of Business Sales, B2B North America
” Logitech Partner
Connect is more than a series of relationship terms and incentives. It’s designed to create a level playing field for all global partners, with streamlined program management that is easier to administer and quantify value, and with a strong focus on mutual success. ”
Learn more today: info.logitech.com/globalpartnerconnect
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