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injury on the roads.” The evening also saw the presentation of awards, during which Robert Keen was recognised for services to Transaid while he was BIFA Director General. Aim and reach Transaid was founded 25 years ago by Save the Children, the Chartered Institute of Logistics and Transport (UK) and The Princess Royal. Its aim has always been to support people to build the skills they need to transform their lives – with a focus on improving road safety and increasing access to healthcare for rural communities. The entire Transaid team was in London to promote the organisation’s work, which currently spans nine countries, including professional driver training projects in Ghana, Mozambique, Sierra Leone, Tanzania, Uganda and Zambia. Transaid recently extended its motorcycle safety work with the FIA Foundation in Kenya. It is also working in South Africa and the UK to better understand the strategies that young men implement to keep themselves safe while walking to public transport in low- income areas. Appeal Transaid is now seeking the next phase of donor funding for its bicycle ambulance project in Zambia, which has been proven to dramatically reduce severe malaria mortality in children under six and is described by the World Health Organisation as being “feasible, safe and effective in hard-to-reach communities.” For more information about Transaid or to make a donation visit www.transaid.org
Steve Parker is introduced to HRH The Princess Royal, Patron of Transaid. L-R: Natalie Ganshert (account executive, Garnett Keeler), Steve Parker (BIFA), David Kennedy-Browne (director, corporate and social affairs, Maersk), Phil Roe (Transaid trustee), HRH The Princess Royal Congratulations Transaid
BIFA is proud to have been a corporate
member of Transaid since 2015 and was delighted to be invited to attend the 25th anniversary celebrations in November. Transaid celebrated its 25th anniversary last month with its largest ever showcase, attended by more than 170 industry supporters, partners and development organisations including Steve Parker, BIFA Director General, and Robert Keen, BIFA International Relations Manager. Transaid Patron HRH The Princess Royal addressed assembled guests, thanking them for their interest, enthusiasm and commitment to Transaid’s life-saving work. The event, held at the London Transport Museum, demonstrated the wealth of support for Transaid’s many projects, which have benefitted people in more than 20 countries,
Robert Keen (BIFA) and Caroline Barber, Transaid CEO
HRH The Princess Royal addresses the Transaid Annual Showcase
predominantly across sub- Saharan Africa. Caroline Barber, ceo of Transaid, said: “I am immensely proud of all that Transaid and our partners have delivered over 25 years.
We have grown the scale and impact of our work, improving access to healthcare services for communities in Africa, delivering pioneering road safety initiatives and working tirelessly to reduce death and
Scan the QR code to view Transaid’s 25th Anniversary film.
6 | December 2023
www.bifa.org
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