OUR CULTURE STORY | AUTUMN 2019 14
…AND IT ENDSWITH OUR VISION CHAPTER SEVEN
OURVISION “To be an independent, sustainably profitable and globally focused firm, known for helping people and businesses succeed.”
Our vision defines the optimal desired future state for the firm ‘what success looks like’. Everything we do is governed by our Core Purpose and supported by our behaviours – known at BDO as ‘our Values’. This ensures that our objectives and actions are delivered in the best way possible.
ZOE BAILEY Chief Strategy Officer, published academic and art lover Every story has to have an ending. And we’re clear on where ours is heading, and therefore why we need a Unifying Culture to help us get there. The purpose of our BUILD strategy is to provide the firm with a set of priorities, with which everyone can identify and which reference their own activity and objectives. It is everyone’s collective efforts that help us achieve our BDO vision of being “an independent, sustainably profitable and globally focused firm, known for helping people and businesses succeed.” Let’s break this down: X X Independent: to choose what we do and don’t do; deeply linked to the autonomy that BDO people thrive on. X X Sustainably profitable: to secure our on- going independence, to deliver reward and create a legacy for the future. X X Globally-focussed: essential in today’s world and a key ingredient to be leveraged in helping our people and our high-growth and entrepreneurially spirited clients fulfil their ambitions. X X Known for helping people and businesses succeed: not just helping the individual BDO people to succeed but to be known for this by our people and our clients.
chapter seven
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