AUTUMN 2019 | OUR CULTURE STORY 33
OUR CULTURE AND OUR BRAND CHAPTER TWELVE IDEAS | PEOPLE | TRUST
JESSICA GOWAR Our Director of Markets, Sales and Clients and a whisky-loving Canadian You may have noticed that, last year, we launched a new strapline! And, importantly for this culture report, it has ‘people’ at the heart of it. This follows a year of extensive research and exploration with our people, leadership, clients and recruiters about how we capture everything that is special and authentic to working at, and with, BDO. All the research pointed conclusively at a brand positioning of ‘quality people delivering great results’. That’s what we think we offer… and that’s what our clients told us we do offer. Phew. That’s probably why 97% of clients would recommend us. This means our brand is authentic to the experience people have with us – whether they work for BDO or are clients of BDO. And we aspire to keep doing more of it, and even better. More frequently now, I hear the phrase ‘culture is brand and brand is culture’. It’s exciting that ‘culture’ and ‘brand’ are seen as the new ‘power couple’ in town. We know that our people are our best marketing tool. It’s our 350 quality partners who earn the trust from clients and the market by delivering great results. And it’s our 4,500 quality people who come up with great ideas to solve new problems to keep the UK’s economic engine running. With audit market reform and Brexit around the corner, it’s a pivotal time for BDO. We’re ready for it – and we’ve got the ideas, the people and the trust to deliver.
chapter twelve
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