OUR CULTURE STORY | AUTUMN 2019 02
A FOREWORD FOR OUR FORWARD THINKERS CHAPTER TWO
That’s why culture is a core component of our business strategy. Our internal strategy is known as ‘BUILD’, and the U in BUILD stands for ‘Unifying Culture’. That means a culture where we are encouraged to be ourselves, inspired and challenged, collaborative and successful. Creating a culture of this kind provides an obvious business benefit: it results in a confident organisation that is resilient – for example in being prepared to deal with whatever disturbance Brexit brings. This requires a determined and perpetual investment in people. This year alone, we promoted 1,500 people in the UK, recruited 14 external partners, promoted a further 13 internal people to partner and welcomed 300 new trainees – all on top of the merger, where we celebrated another 1,000 people becoming part of a merged firm. If ever there was a time for professional service firms to turbo-charge their growth, it’s now. The Competition & Market Authority review of the audit market will bring a once-in-a-generation change. While we will play our part in providing greater choice and competition in the top-end of the
Our strategy specifically includes fostering a Unifying Culture , where you are: X X Encouraged to be yourself: we value you as an individual and want you to realise your aspirations. We know that if you bring your ‘real’ self to work you are far more likely to be successful. You have a voice and your opinion counts. X X Inspired and challenged: few firms offer the same breadth and quality of work at all stages of your career. Your personal career plans are designed to inspire and challenge; we enable you to shape your career according to your strengths, skills and personality. X X Collaborative: sharing and applying knowledge and ideas remains one of the most powerful things an organisation can do, it provides a competitive advantage. We are moving towards a culture of innovation to ensure that everyone has a chance to contribute their ideas and share knowledge with colleagues. X X Successful: each of us has our own definition of success, we want Our internal people survey data and the great stories in this report show what our Unifying Culture means to us. We hope these resonate and would love you to join our next chapter. audit market it will not be at the expense of our culture – protecting our culture comes first.
PAUL EAGLAND Managing Partner, father, husband, son, brother, swimmer, mountain biker, passionate about walking everywhere and avid reader of business psychology and philosophy You’ll know the often-used phrase * : “Culture eats strategy for breakfast”. But I definitely think that culture gets its appetite from purpose. When we introduced our Core Purpose – ‘Helping You Succeed’ – three years ago, it unlocked something very powerful for our culture. We’re a people-powered business. Our clients choose us because of our people who deliver great ideas to help them succeed: for their knowledge, their skills, their technical abilities, their digital mindset, their independence, their objectivity and their diverse characters. BDO is made up of 5,000 individuals, who each bring something special and unique, and we want to celebrate every single one. Which means our culture isn’t something we ‘create’ from the top – it’s made up of daily interactions between 5,000 people.
to help you define, achieve and celebrate yours. In doing so, we will ultimately contribute to the overall success of the firm.
* Attributed to Sheila Teasdale
chapter two
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