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Impossible Isn’t in Our Vocabulary
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Have You Ever Wondered About the Placebo E ect? Page 4
How the
psychological component. This may mean seeing a doctor or participating in a drug study to get the ball rolling.
There are three challenges a person needs to overcome for a placebo to be most effective: conditioning , expectation , and belief . First, you need to be conditioned to accept the placebo as the real deal. For example, the placebo has to look like the medication it is meant to emulate. You might start treatment with the real medication and eventually transition to the look-alike. Then, you must expect it to work. There must be an indication that the placebo is “real.” This might be a doctor telling you it’s real and effective, or it might be previous experience taking a certain medication. In your mind, if the real drug worked, so will the look-alike. Lastly, you need to believe that when you take the placebo pill, it will do what you think it’s supposed to do. Belief is a powerful tool, and when you believe it’s going to help, the placebo will be most effective. In pain studies, for example, some people experienced the same reduction in pain as they would have experienced had they taken typical, over-the-counter pain medication. Keep in mind, however, that the placebo e ect a ects each person di erently.
The placebo e ect works. Study after study has con rmed it. The question is how. Numerous studies have shown placebos are most e ective for aches and pains, as well as seasonal a ective disorder (SAD) and depression. The placebo e ect even works if you’re aware you’re taking a placebo. Effect Works
With that in mind, a person can’t just start taking placebos (or sugar pills) and expect a placebo effect. There is a strong
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