PURE When Someone Asks About Essential Oils

What are essential oils? Essential oils are simply a concentrated form of the oils found naturally in the flowers, leaves, bark, stems, seeds, fruit rinds, and other parts of plants. They have been used for thousands of years by cultures all over the world for their pleasant and sometimes powerful fragrances and properties. ARE PURE ™ ESSENTIAL OILS THERAPEUTIC GRADE? Quality starts with looking at what each oil should contain, what contaminants should not be present, and other characteristics associated with each oil such as color, fragrance, appearance, and other physical characteristics. Just like with diamonds, well-established testing standards exist that enable well- meaning companies to establish beyond a doubt the quality and purity of their essential oils. If the term “therapeutic grade” or “certified pure therapeutic grade” were a recognized industry standard for grading essential oil quality, PURE Essential Oils would be certified as such. However, “therapeutic grade” is not a recognized industry standard for evaluating oil quality. Instead, it is a fabricated marketing term used by some companies in an eort to suggest their oils are of superior quality—and therefore worth well more than their fair market value. It is based exclusively on metrics and standards developed by the same companies who invented the marketing term. It is not dicult to meet a standard you invent and evaluate on your own. WHEN SOMEONE ASKS ABOUT ESSENTIAL OILS …chances are they’ll have a question or two. Perfect! Here are answers to some of the most common questions that might come your way…

Similar to how the qua lity and va lue o f a d ia mond is determined by cut, color, clarity, and lack o f impurities, the qua lity and va lue o f an essentia l oil is determined by a battery o f tests—eac h designed to verify the purity and presence o f the ind ividua l constituents o f the oil. And just as the cut o f a superior d ia mond generates the greatest brilliance, superior oils are not on ly pure but provide the highest levels o f efficacy and aromatic excellence.

42 JULY 2015 | MELALEUCA.COM

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