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O P I N I O N
A s a firm that’s been around for more than 100 years, HED (Hot Firm #23 for 2016) recognizes that a strong culture is vital to the success of our practice. Over time our brand has evolved – we have learned new technologies, adapted to change, and grown in size and scale – but our core values and beliefs remain the same. A champagne toast Recognizing hard work and celebrating a job well done is common practice at HED. Whether it’s a thank you note or another form of congratulations, success is celebrated.
Emma Real
“Over time our brand has evolved – we have learned new technologies, adapted to change, and grown in size and scale – but our core values and beliefs remain the same.”
We recently embarked on a project to reassess and reaffirm our values and brand identity. Following months of diving deeper into our culture and our belief system to get at the heart of who we are, we put our beliefs into words and created our four guiding principles. Advancing your world, critical thinking, integrated practice, and design excellence – these four principles are fundamental to the culture of HED – guiding our thinking, our behavior, our belief system, our mindset. They are the guideposts for our collective and individual decisions and actions and our relationships with clients, partners, our
colleagues, and the community at large.
Today, our guiding principles are visible in every aspect of our organization’s daily life. In a recent
See EMMA REAL, page 8
THE ZWEIG LETTER January 16, 2017, ISSUE 1183
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