What if you could hire more therapists by having a marketing system that drew top talent to you on autopilot, without having to spend thousands of dollars each year on Indeed or ZipRecruiter ads that produce barely any results?
Insider Circle PRACTICE MARKETING TIPS • JANUARY 2O25
Your Hiring Headache ENDS NOW! INTRODUCING THE ALL-NEW MARKET2HIRE SYSTEM TM It’s 2025.
PRACTICE MARKETING TIPS Insider Circle PRACTICE MARKETING TIPS
DECEMBER 2023 JANUARY 2025
Your Hiring Headache Ends NOW!
INTRODUCING THE ALL-NEW MARKET2HIRE SYSTEM TM
What if you could hire more therapists by having a marketing system that drew top talent to you on autopilot, without having to spend thousands of dollars each year on Indeed or ZipRecruiter ads that produce barely any results?
One of the most common searches is “physical therapy jobs near me”. When you search for this or similar topics, Google Jobs pulls up instead of maps. Typically you will see Indeed and ZipRecruiter ads show up here… BUT… We now have a program, where we can incorporate a special job posting center within your website, with unique optimized job posts to rank within a few days on Google Jobs. Our test clients’ ads have been beating out Indeed and other recruiting sites in these searches, putting them at the top of Google searches! One of our test clients received 7 top physical therapy applications in 2 weeks of being on this program!
spend thousands of dollars each year on Indeed or ZipRecruiter ads. In fact, one of our test clients has already hired 5 staff members with Market2Hire! Here are the 5 things you’ll get… UPDATE OR REDEVELOPMENT OF YOUR WEBSITE “CAREERS” PAGE. We’ll make your website’s “Careers” page look a lot more appealing to future hires. MARKET2HIRE™ JOB POSTING ADDED TO YOUR WEBSITE. We incorporate a special job posting center within your website, with unique optimized job posts that rank within a few days on Google Jobs. MARKET2HIRE ™ GOOGLE ADS JOB CAMPAIGNS. If Google Ads are a part of your plan, we can also create special Google Ad job campaigns that achieve great results and allow you to target not only your area, but around universities, other cities, hospitals, etc. to get in front of top candidates. LEADS TRACKING DASHBOARD IN THE LEADS ANALYSIS SYSTEM. You’ll be able to track all calls and form fills from potential applicants and view them all in one easy place! CAMPAIGN CUSTOMIZATION + COORDINATION WITH THE CUSTOMER SUCCESS MANAGER. Just communicate with your Customer Success Manager, and we’ll set up the right job campaigns for your practice.
AND that’s not all!
We have also created special Google Ad job campaigns that are achieving great results, and allow our test clients to target not only their area, but around Universities, different cities, hospitals, or other prime areas for getting in front of top candidates PLUS a new dashboard specific to hiring. THE GOOD NEWS— We are going to offer this new system at NO EXTRA CHARGE to our clients on Platinum, Pro, and Ultimate plans in 2025. We want to help YOU solve your hiring crunch, and continue to grow your clinic. The more we can grow together, the more everyone wins! The Market2Hire System™ will help you hire more therapists by drawing top talent to you on autopilot, without having to
Reach Out To Your Customer Success Manager To Sign A 1-Year Agreement And Reserve Your Spot For Market2Hire!
OUR TOP 6 INNOVATIONS ROADMAP
Dear Practice Promotions Client,
LOCAL SEO EXPANSION
3
In a year of healthcare challenges, we are working hard to innovate and keep your practice on the cutting edge of marketing. In addition, we are focused on solving new hiring challenges for your practice, and clinics across North America. Here are our top 6 new solutions that we’ll be launching in 2025 and will be available very soon!
Ranking in the local maps section on page 1 of Google is CRITICAL in today’s world. That’s why we expanded our SEO team in 2024 and will be hiring more SEO strategists in 2025 to service this increased demand. In addition, we will be bringing new tracking local SEO maps to this service to show where we need to focus our efforts.
4
WEBCORE PLATFORM 2.5
1
MARKET2HIRE TM
Gain an edge over your competitors with a faster, stronger site! Our new WebCore Platform 2.5 has amazing new design, visuals, super fast speed, and innovations to help with SEO. If your website is 3 years or older, contact your Customer Success Manager to get a redevelopment for your site.
One of the biggest challenges in the rehabilitation industry is the shortage of talent. But...what if you could hire more therapists by having a marketing system that drew top talent to you on autopilot, without having to spend thousands of dollars each year on Indeed or ZipRecruiter ads that produce barely any results? We have developed a NEW system called Market2Hire TM that leverages Google searches to put you in front of top talent. Our test clients have had multiple applicants within just a few weeks of this program and hired multiple therapists! We are offering this program at NO extra cost to clients on Platinum, Pro, and Ultimate plans! Contact your Customer Success Manager to get on the waitlist for Market2Hire.
5
CUSTOMER SERVICE EXPANSION
With over 90 people on our team, we bring to your clinic a whole team of marketing experts, from web developers to digital marketing specialists, Google Ad specialists, SEO specialists, Patient Engagement specialists, and more. In 2025, we’ll continue to strengthen our customer service and experience! 6 ENGAGE EMAIL SYSTEM UX/UI & EMR INTEGRATIONS In 2025, our goal is to level up the ENGAGE ™ UX (user experience) with a new UI (user interface). The new user interface will make it more intuitive to navigate around the platform, and easily send out marketing emails. In addition, our plan of action is to integrate Engage with EMRs (Electronic Medical Records), to make it more seamless to send marketing emails from your patient database without having to manage lists. We will be working with industry partners such as Prompt, WebPT, Clinicient, Jane, and Raintree to start.
PATIENT LEAD CRM
2
Understanding where your patients are coming from is the key to improving your marketing results. In 2025 we will be bringing you an update to your Patient Lead CRM that will bring all of the tracking together into one system. Your front desk will get a notification of when a lead has filled out the information, and they can then click in the system to record that the lead turned into an evaluation on the books!
We Are Excited To Partner With You In 2025 To Continue To Elevate Your Practice! For The Full Details About 2025 Innovations, Visit PracticePromotions.Net/Whats-New
Boost Patient Volume in January With Direct Mail Postcards!
Check Out Brand New Designs for 2025!
1
2
3
Start Strong, Stay Strong!
s
5
4
6
s
Contact Your Account Manager or visit PTMarketingStore.com to order! Order Your New Year Postcards Today!
SCAN THE QR CODE to Visit Our Online Store!
Contact Your Account Manager + Start Your Print Marketing Campaign Today!
NEW PATIENTS
The Secret to My RAPID PRACTICE GROWTH PRACTICE OWNER INTERVIEW: We needed to step back in our roles as
treatment providers and step up as leaders. - RAJ SUPPIAH, Co-Founder of Foundation Physiotherapy & Wellness
SEE FOUNDATION PHYSIOTHERAPY’S GROWTH IN THE PAST TWO YEARS:
You have to be purposeful in how you want to grow and be organized. That’s really been the thing that has helped us grow. We needed to step back in our roles as treatment providers and step up as leaders. Leaders that can create and measure our systems.
Practice Promotions CEO Neil Trickett, PT recently sat down to interview our client and friend Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, ON. Raj has been extremely successful in stepping back from treating patients 40 hours a week and investing in his business. Neil: What has helped your practice grow over the last three years? Raj: Great question! I think from a vision approach, you have to ask: where do you want your practice to be? Do you want it to be just a clinic, or do you want it to be a brand? For myself and my co-owner Matt, we decided we wanted to take our practice to the next level.
180 %
Neil: I couldn’t agree more.
INCREASE IN NEW PATIENTS in first 8 Months!
You have to change as a person in order to take your business to the next level. And then when you understand you have to change, you ask yourself: what do I have to learn to get there? Raj: That’s where you might feel a little uncomfortable. You’re a PT, I’m a PT. We didn’t learn
155 %
INCREASE IN RETURNING PATIENTS in first 8 Months!
sales. So you have to invest in yourself. You may have to scale back on clinical learning and take some time to get resources to learn about the business side of things.
Neil: So what did that mean for you? Raj: Well, that meant we could no longer be treating in our practice for the majority of the time. We had to become the
“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients.”
88 %
INCREASE IN RETURNING PATIENTS in 2022.
Neil: I know for me, about 16-18 years ago I realized “Gosh, I need to get better at business.” So now I have 16-18 years of business learning. I pretty much have the equivalent of a Master’s in Business, just not the actual title.
leaders and organizers at the top level and create a proper structure. By having specific roles for our employees and having proper organization, we’ve allowed our brand to be more organized. But you can’t step out of practicing unless you know you want your brand to be at that next level. Everyone has a different vision and different goals. If you just want to run a small practice, that’s great, and you don’t have to worry about creating a structure. But if you want to get bigger, then you have to understand that you can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. Trying to do both would be very hard, because you’re going to have to spend at least 10 hours a week on marketing, and then a few hours a week managing the marketing team!
“Practice Promotions is an ideal solution for growing practices looking to streamline marketing and track its effectiveness”
Raj: (Laughs) Hey, that counts!
Neil: I’m sure you’ve done it too! I’ve spent a lot on my own business training. But you cannot scale your business—you cannot hit your vision— unless you realize you have to change yourself and get better yourself. Raj: So my parting words would be: invest in yourself if you want to grow and know where you want to go. Know where you’re going, and know where you’re growing.
RAJ SUPPIAH, Co-Founder
WANT TO SEE THE TOOLS RAJ USES TO FILL HIS SCHEDULES?
REACH OUT TO YOUR MARKETING TEAM FOR MORE INFORMATION!
To listen to Raj and Neil’s full conversation and get tips on how to involve your PTs in marketing, check out the Practice Marketing Podcast on Apple Podcasts, Spotify, or wherever podcasts are found!
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
VIDEO RESOURCE
PODCAST EPISODE
EPISODE 97:
EPISODE 100:
5 Roadblocks Slowing Down PT Owners’ Success in 2025 with Raj Suppiah
What’s Coming For The PT Industry In 2025 with Mike Horsfield
5 Roadblocks Slowing Down PT Owners’ Success in 2025 with Raj Suppiah
Interview with Mike Horsfield, President of the APTA’s Private Practice Section
Want to GROW and scale your PT or Chiro clinic? After you listen to this podcast, you’ll know the 5 roadblocks that are SLOWING DOWN your success.
We’re celebrating our 100th episode of the Practice Marketing Podcast! In this episode, Neil talks to Mike Horsfield, PT, CEO of Rock Valley PT and President of the Private Practice Section of the APTA. Mike discusses the future of reimbursements and cash pay, why hiring is a good problem to have, and the future of the PT industry.
PRODUCT SPOTLIGHT
FREE STUFF!
Download the FREE Social Media Calendar!
OUR TOP 6 INNOVATIONS ROADMAP
CLIENT RESOURCE: The Top 6 Innovations Roadmap for 2025
We are working hard to innovate and keep your practice on the cutting edge of marketing. Scan to watch a video from CEO Neil Trickett, PT about new innovations coming in 2025… (including one that will help you hire!)
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Converter PDF to HTML5