■ Social selling is a tool salespeople use throughout the entire sales process. ■ B2B salespeople foster relationships via social selling and accelerate the sales process. ■ Of the 16 social selling tools, top outlets are LinkedIn, Email, CRM Systems, & Facebook. Executive Takeaways
Jen Riley, PhD Graduate Brian N. Rutherford , Professor of Marketing & Professional Sales Adriane B. Randolph , Professor of Information Systems Stefan Sleep , Assistant Professor of Professional Sales
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