■ FOMO is a stakeholder enrollment mechanism previously overlooked in the literature. ■ Amoral entrepreneurs can lie to gain stakeholders’ resources. ■ Entrepreneurial lying may continue long past the pre-legitimate phase of a startup. ■ The greater stakeholders’ FOMO, the more likely they will enroll in the venture. ■ Fabricated signals of legitimacy can accumulate to enroll more stakeholders. Executive Takeaways
Susan Young, Assistant Professor of Management
Made with FlippingBook - Online catalogs