M Magazine_V16N2_Final

INSIDE

4........ Word from the President 7........ MAP fund Webinars 8........ Capitalizing on Evolving Market Dynamics 10....... Value Your People Like You Value Your Business 15....... President’s Call Details 16....... President’s Update 21....... Operations Update 26....... Marketing Update 32....... Dwyer Group Embraces Neighborly 34....... CRM Initiative 36....... Caught on Camera 38....... Shining Star: Building an Award-Winning Culture

16

10

Dina Dwyer-Owens reflects on the key

At Reunion, Meg Roberts presented a

lesson she learned while appearing on “Undercover Boss” nearly five years ago.

day of brand-specific updates and individual consultations for Molly Maid owners.

Click an image to proceed directly to that story.

46....... 2017 Convention Registration 47....... Available Territories/Referrals 48....... New Faces in New Places 51....... Franchisee Anniversaries 52....... Franchisee Milestones

38

Capturing some candid moments of long-time franchise owners catching up, brand-new franchisees at their first Molly Maid event and more. 36

26

We profile Shining Star-winning

In her first in- person meeting

franchisee Mike Pelton and learn some best practices for retaining employees and customers.

with franchisees, new Brand Director Megan Conway asks if local and national marketing is enough.

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