INSIDE
4........ Word from the President 7........ MAP fund Webinars 8........ Capitalizing on Evolving Market Dynamics 10....... Value Your People Like You Value Your Business 15....... President’s Call Details 16....... President’s Update 21....... Operations Update 26....... Marketing Update 32....... Dwyer Group Embraces Neighborly 34....... CRM Initiative 36....... Caught on Camera 38....... Shining Star: Building an Award-Winning Culture
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10
Dina Dwyer-Owens reflects on the key
At Reunion, Meg Roberts presented a
lesson she learned while appearing on “Undercover Boss” nearly five years ago.
day of brand-specific updates and individual consultations for Molly Maid owners.
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46....... 2017 Convention Registration 47....... Available Territories/Referrals 48....... New Faces in New Places 51....... Franchisee Anniversaries 52....... Franchisee Milestones
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Capturing some candid moments of long-time franchise owners catching up, brand-new franchisees at their first Molly Maid event and more. 36
26
We profile Shining Star-winning
In her first in- person meeting
franchisee Mike Pelton and learn some best practices for retaining employees and customers.
with franchisees, new Brand Director Megan Conway asks if local and national marketing is enough.
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