When contracting with a large consulting firm that recently acquired a specialist, insist that individuals from the acquired firm comprise most of the project team. The acquired firm, not the large global provider, has the specialized expertise. ■
Evidence 2024 Gartner Digital Business Buying Drivers Survey. This survey sought to understand the behavior of services buyers to support their digital business. This includes what they are buying, the use cases for technology, delivery model preferences, how far they have progressed on their digital transformation journey and what lies ahead. The survey was conducted online from February through April 2024. In total, 880 respondents from organizations with annual revenue of at least $50 million or equivalent from Asia/Pacific (31%), North America (30%), Western Europe (27%), and Southern Europe (12%) participated. Industries represented included banking and securities, manufacturing, natural resources, communications, media and services, government, retail, wholesale trade, insurance, utilities, transportation, healthcare providers and education. Qualified respondents were decision makers or decision influencers at the director-level or higher involved in the selection or evaluation of at least one of the following consulting or outsourcing services within the past two years:
Business consulting
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Technology consulting
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Application implementation
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Application managed services
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Infrastructure implementation
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Infrastructure managed services
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Infrastructure as a service
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Business process services
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Digital product engineering
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Marketing, experience, content and image services
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Disclaimer: Results of this survey do not represent global findings or the market as a whole, but reflect the sentiments of the respondents and companies surveyed.
Gartner, Inc. | G00806330
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