SAM JULY 2025

BY APRIL DARROW

MEET THE CLASS OF 2025: THESE NEXT-GEN LEADERS BRING FRESH THINKING, HEART, AND HUSTLE TO EVERY CORNER OF THE MOUNTAIN RESORT WORLD.

The recipe might go something like this: Start with a healthy pinch of millennial tech savviness, strong work ethic, desire for work-life balance, and social consciousness. Add equal parts Gen Z emphasis on authenticity, social impact, and mental and physical health. Cook for up to a decade. Makes 10 outstanding young professionals. The 2025 class of “10 Under 30” marks the tail end of the millennial generation, and leans heavily toward Gen Z, the generation born between 1997-2012. The defining traits that shape these generations are apparent in this year’s nominees—who can likely tell you how to do that thing on your phone, but will say it with empathy.

They are shaped by the rise of social media, climate change, and Covid 19. They’ve grown up with the internet, and technology is integral to their lives. They are a force in the workplace, marketplace, and in social movements. And they care about self-care—yours and mine.

We’re pleased to introduce this year’s “10 Under 30,” nominated by their peers and poised to lead the ski industry into the future.

Garnish with praise.

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in Maine. Landing in New Mexico, she now oversees buying for Taos Ski Valley’s three busy retail shops—Taos Sports, Kachina Sports, and Confluence—which includes attending buying shows and working with sales reps to curate cloth- ing, accessories, equipment, and souvenir items that speak to the Taos market. Belletete’s job is ever evolving. Head buyer for the resort since 2020, her responsibilities have grown to include managing its warehouse and all-staff uniform program as well as overseeing the opening of a third retail location. “Buying” is more work than it might sound. It includes receiving, processing, and merchandising all products in each location. Belletete works with a seasonal assistant buyer and a hard-goods buyer, who she says are crucial to the process. “We spend a lot of time curating our inventory and doing our best to give our clients and shoppers the best products available,” says Belletete.

As a certified B Corp, Taos strives to prioritize brands that are consciously sourced and responsibly made. “When we pursue new vendors for our shops, we take into consideration the company’s ethos regarding business, social, and environmental practices,” says Belletete. “We must consider what each of our vendors’ impact is on the world around them and do our best to partner with other B Corps to support compa- nies who act with the same amount of accountability and stewardship.” A “project-driven person,” Belletete also prioritizes efficiency and collabora- tion. “When I take on any new project,” she says, “I like to consider all ideas from coworkers and try to achieve processes that work for all involved.” Nominators say she has “an innate ability to anticipate trends and under- stand guests’ needs,” and “consistently delivers outstanding results while opti- mizing inventory management.”

C amille B elletete {29} Head Buyer, Taos Ski Valley, N.M. New Hampshire native Camille Belletete headed west after earning an environ- mental studies degree from Bates College

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