Air Serbia in 2025 - year in review
Materiality analysis and stakeholder engagement
Introduction
CEO letter
Air SERBIA’s Story
Governance
Environment
Economic value and connectivity
Social
Appendix
Air Serbia’s performance was recognized through a number of external awards during the year: 4.3 Awards and recognition
Best Airline in Eastern Europe
Best regional airline
Best socially responsible campaign
An industry analysis published by the Centre for Aviation (CAPA) highlighted Air Serbia as one of the most successful airlines in Europe in terms of passenger growth and network expansion. The analysis noted an average annual passenger growth rate of 10% between 2019 and 2024, growth of the destination network from 59 to 83 airports served, and an increase in the company's share of seat capacity at Belgrade Airport from 43% in 2018 to 52% in 2025. Recognition of Air Serbia's growth and market position
Among the world's top 100 airlines (Skytrax)
Celebrating heritage and national identity
For the first time, Air Serbia was ranked among the Top 100 World's Best Airlines in the Skytrax World Airline Awards , one of the industry's most prestigious recognitions, based on the ratings and experiences of passengers worldwide. The company also took third place in the category of Best Regional Airlines in Europe and ranked third among Best Airlines in Eastern Europe.
For the second year in a row, Air Serbia was named the Best Airline in Eastern Europe in the annual survey by the US magazine Global Traveler, based on more than one million votes from respondents rating their travel experiences. Awards based on this survey are regarded as among the most significant recognitions in the aviation industry.
At the international forum Aviation and Tourism: Challenges and Opportunities in Athens, held as part of the Summer Aviation Forum, Air Serbia was named the best regional airline, recognizing the company’s performance over the past period.
Air Serbia's new visual identity, Tradition elevated , connecting the airline's heritage with a contemporary expression of Serbian culture and hospitality, received two silver awards and one bronze award at the 65th anniversary awards of the Serbian Marketing Communications Association (UEPS), recognizing the campaign's promotion of national values, tradition and Serbian creativity abroad.
The humanitarian initiative My First Flight with Air Serbia - a Journey to Remember , carried out with the SOS Children’s Villages Serbia Foundation, was named the best socially responsible campaign of the year in the Social category at the Campaigns with Purpose 2025 awards.
Sustainability Report 10
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