Copy of JHJ School Newsletter 2021-2022

This project places a focus on the following three areas:

chain management, customer relationship management, insurance, and IT auditing to attract more students.

1. Cyber Security/Identity Theft Project to Promote Security Awareness for a Diversified and Inclusive Work Force 2. Digital Marketing to Impact the Business Growth … A New Approach to Digital Transformation and Technology Disruption 3. IT Governance and IT Auditing Project to Improve the Auditing Knowledge and Empower Minority Accounting and Finance Leaders Area 1 emphasizes a greater focus on security subject areas, including impact and related issues/challenges. Important knowledge and skill components include data communication, cyber security, data warehouse, and data mining with an equal emphasis on Internet marketing (e-commerce), business intelligence, and identity theft. This is a more quantitative approach chosen by some universities to place an emphasis on technology to attract students. Possible student careers may include, but are not limited to the following: • IT auditor • System consultant • System assurance • Cyber security analyst • System administrator • Controller • Compliance officer • Accounting/Financial specialist Currently, the Jesse H. Jones School of Business has a good Management Information System (MIS) program, including MIS undergraduate majors and Master of Science in the MIS program. Given growing technology needs, all business disciplines are adopting and implementing technology at an accelerated pace. For example, finance (Fintech), accounting (Accounting Information Systems and IT auditing), MIS (Enterprise Resource Planning), and production/operation management (Supply Chain Management) are all good examples. This project will help and assist the Jesse H. Jones School of Business in developing the new, needed disciplines, such as supply

The focus of Area 2 is to improve students’ learning outcomes and enhance their competitive advantage in the marketplace. Students will be exposed to functional areas of an organization, including product development, mergers and acquisitions, performance management, technology adoption and implementation, and innovative marketing strategies and approaches. In specific, students will have chance to learn more about digital marketing, also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text, graph, animation, video, and multimedia messages as marketing channels (https://mailchimp.com/marketing-glossary/digital- marketing/#:~:text=Digital%20marketing%2C%20also%20 called%20online,messages%20as%20a%20marketing%20 channel). Further, digital marketing can be broadly categorized into seven components: Search Engine Optimization, Pay-per- Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, and Marketing Analytics (https://www.snhu.edu/about-us/newsroom/business/types-of- digital-marketing). Possible student careers may include the following: (https://www.michaelpage.ae/advice/career-advice/ growing-your-career/top-7-skills-required-become- digital-marketing-expert): • Search Engine Optimization (SEO) specialist. It should come as little surprise that SEO is the skill at the top of this list. • Pay-per-Click (PPC) executive/specialist • Social media expert • Email marketing • Mobile marketing • Analytics • Content management/marketing • Marketing automation Currently, the JHJ School of Business has about 260 marketing majors. It is our hope that we can attract more students in the marketing area in the future.

Finally, Area 3 will be focusing on Information Systems/

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