SO THAT YOU CAN IDENTIFY WHICH ASIAN BEVERAGE IS RIGHT FOR YOUR STORE TO DRIVE. LOOK OUT FOR THESE ICONS
INTRODUCTION
Welcome to the Pinnacle Asian Beverages guide, showcasing some of the fantastic brands coming to stores in July. Where to start? A project which began over 18-months ago, the vast majority of products have been sourced direct from the supplier (with the help of translators), meaning we’re getting both a very authentic premix and glass range but also at great margins. Look out for the back labels on the sake range, which will help you and customers navigate the fantastic world of sake more easily. My favourites are the Daishichi Junmai Daiginjo Sake for a special occasion and the Konishi Kokuagari Junmai for a midweek sushi train. We’ve also got a cracking premium gin in the Kanoshizuku, which will be a winner for those seeking a very different gin experience. A big shout out to the Pinnacle Spirits & Premix category team. Bringing this complex project to life is a credit to all of you. Last but not least, an extra special thanks to Sam Lam, who has been driving the project from the beginning. Enjoy!
The Spirits & Premix Merchandise Team is excited to present this 2022 Pinnacle Asian Beverages Guide as part of the July Range Review. Our goal has been to continue our Trend Leadership across this emerging subcategory that is showing strong growth and is really resonating with new and younger customers. Many of these products and styles may be new discoveries for you, too, so please take advantage of the amazing team offers found within the guide.
C AT E GO R Y
C U S TOME R G R O U P S
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Defend foot traffic by providing competitive offers against other retailer exclusive entry level brands.
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PRICE FIGHTER
BUDGET
James Duvnjak Category Manager Range | Endeavour Spirits
Drive margin and choice for our shoppers by providing a competitive offer within key sub-categories.
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Hamish Fyfe Category Manager Range | Endeavour Spirits
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CHALLENGER
Attract new consumers into the category by over delivering on evolving customer needs & emerging trends. $
Elise Easter Category Manager Range| Endeavour Group
MAINSTREAM
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EXPLORER
Grow spend per visit by encouraging trade up to top quality products in premium price tiers.
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Alex Furey Business Manager - Spirits & Premix | Pinnacle Drinks
TOP SHELF
PREMIUM
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