Local Politics (CONT’D FROM PAGE 22)
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ics might impact your business. “Your town web site may offer news feeds, e-newslet- ters, Facebook pages, or Twitter posts,” says Pfeiffer. All such media are conduits for news about proposed reg- ulations. “Also look for ‘hyperlocal’ websites where peo- ple write blogs or maintain online newspapers about lo- cal government affairs.” Plugging into these information sources can provide you the alerts you need to take action to make your voice heard on proposed legislation. Speak Up Making your voice heard at town meetings is one way to influence your local political establishment. Another way is to reach out to local politicians, make your pres- ence known, and become a trusted source for feedback on how proposed legislation might affect the small busi- ness community. Start with the council person who represents your spe- cific neighborhood. Call that person’s office and make an appointment to discuss topics of interest to the business community. While there, ask for the names of other local movers and shakers with whom you should initiate a dia- log. You can also invite your representatives to visit your place of business. “Let the politicians see what you do and how many people you employ and how much tax revenue you generate,” says Bocskor. “You need to be proactive in making sure they understand the value you bring to your community.” Whatever the venue, establish a dialog rather than a one-way diatribe. Consider emphasizing your potential to help the politician do a better job, by making a statement such as this: “I have my finger on the pulse of small busi- ness. I can be a friendly resource for you. Call me when- ever you have any question about the impact of proposed legislation on small business.” This plants an important seed that can flower into a measure of influence: The politician will see you not only as a spokesperson for your own interest, but also for those of the business community at large. Offer To Help Helping a politician do a better job promotes the kind of win-win relationship that goes a long way toward build- ing your power base. “Politics is all about back scratching,” says Ennico. “Tell the politician how you will help him or her in exchange for support for your position on proposed leg- islation.” If the politician supports a bill you want passed, will you invite him or her to speak before your civic group on the topic? That can help garner more voters. While you can employ the process described above for as many politicians as you like, your time is limited so you will need to be selective. “Find out who the powerful people are,” suggests Ennico. “In every community there are people who are effective in making things happen and people who are not. And the former might not be the
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