Bendigo Region Fashionista Guide 2026

Ashlee Grace Active & Swimwear Bendigo-Born Style

Making Waves

From poolside confidence to elite competition, Ashlee Grace has become a standout name in Australia’s activewear and swimwear market. Founded in Bendigo and serving customers nationwide, the business has built a reputation for combining performance, comfort and style.

Its tagline, “Born in Bendigo. Bred for the World”, reflects both its regional roots and growing reach. Catering to everyone from active lifestyle enthusiasts to competitive swimmers, Ashlee Grace stocks leading brands including Funkita, Funky Trunks, Speedo, Arena and Engine Swim, offering quality swimwear, activewear and accessories for all ages and abilities. More than a retailer, Ashlee Grace is a trusted destination for the swimming community, known for its specialist expertise, personalised service and strong connections to local sport. With a commitment to quality and innovation, Ashlee Grace continues to make waves nationally while remaining proudly connected to its Bendigo beginnings.

1/207 Murphy St, East Bendigo Wed - Fri: 11am - 5pm Saturday: 10am - 1pm

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