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THE MASONRY MONTHLY
2005 Lincoln Ave., Pasadena, CA 91103 | 626-296-7700 | www.bostonbrick.com | May 2019
‘HOW CAN I HELP YOU?’
How to Incorporate Chatbots Into Your Business
People have long been curious about what robots could do for humans. Historians have even traced robotic inventions all the way back to 400 B.C.! Since then, the field of robotics has come a long
create your own bot on Facebook Messenger without having to design a code.
way and brought modern society inventions that change how people live, learn, and even run their businesses. One such robotic innovation that has increased in popularity in recent years is the chatbot. According to Entrepreneur.com, Facebook found that over 2 billion conversations were held between customers and the 100,000 chatbots on its messenger platform in 2017. But though chatbots have only become mainstream in the last few years, they’ve been around for decades. Chatbots go all the way back to 1966, when Joseph Weizenbaum’s ELIZA terrified and mystified the masses. ELIZA was the first chatbot to master short, human-like conversations until various improvements were made in the following decades, including ALICE in 1995. ALICE’s capabilities were so profound that she paved the way for today’s widely used artificial intelligence inventions.
To dip your toes into the chatbot world, start by establishing a part-time bot during a busy season, or use one to ease the number of common and simple questions your employees have to answer. This delegation of inquiries will allow your employees to focus on more pressing tasks. Additionally, your chatbots can bridge language barriers and assist clients who struggle with verbal communication. While chatbot technology has various benefits, it also has various limits. Before you dive right in, make sure you’re aware of how much your chatbot can do for your customer before a human customer service representative has to step in. Many inquiries require human interaction, so monitor your chatbot’s responses, program your chatbot to direct customers to you or your team, and let customers know your bots are only designed for certain tasks. Your bot has to be easy to understand, or no one will use it.
Amazon’s Alexa, Apple’s Siri, IBM’s Watson, and the Google Home are all forms of AI chatbots
A lot has changed since 400 B.C. Technology is advancing fast, and when businesses don’t keep up with the times, they fail. If you use it effectively, chatbot customer service is a phenomenon that will surely keep your business a bot above the rest.
that utilize human-like linguistics, but according to Murray Newlands, CEO of chatbot company Chatty People, bots can also take on scripted forms. These bots are ideal for answering common, simple questions from customers. Today, implementing a chatbot for your business is more convenient than ever. According to Newlands, you can even
-Dave Laverdiere
www.bostonbrick.com |
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Published by The Newsletter Pro • www.NewsletterPro.com
The Good Kind of Gossip
How to Cultivate Valuable Customer Reviews
3. Ask the Right Questions Think of the review process as a conversation rather than a request to be met, and use open- ended questions to start. Before you even request a review, you can ask customers questions like
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the world wide web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for a company. So, how do you get your customers to write the glowing reviews that help close deals? 1. Diversify Your Platforms Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted source of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. 2. Offer Incentives Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize.
“How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. Respond, Respond, Respond The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
Rock-Solid Review
CHIMNEY
•Inspection •Restoration and repair •Construction •Sweeping
FIREPLACE
•Inspection, restoration, or repair of an existing structure •Installation or reconstruction of new structures
HARDSCAPE
“I started this project with a request for a sweep, inspection, and chimney cap installation. The guys showed up on time, did the work efficiently, kept my house clean, and were extremely pleasant. The inspection report was detailed and included snaking a camera up the chimney to show me the recommended repairs. I ultimately hired Boston Brick & Stone to repair my smoke chamber, repair my crown, and apply fireguard to my flue. They also fixed my rusty, old damper, removed my gas appliance, and installed a log lighter so I could burn wood in my fireplace (as it should be). I am very pleased with the quality of work.” – K evi n L.
•Backyard patios •Outdoor kitchens and barbecues •Outdoor steps, walkways, and paths •Retaining walls •Outdoor fireplaces •Driveways
HISTORICAL RESTORATION Our previous restoration work includes the following:
•Restoration of the main lobby chimney system of the El Tovar Hotel on the Grand Canyon’s South Rim •Repair and restoration of chimneys in 56 original historic cabins on the Grand Canyon’s North Rim •Historical chimney restoration for the lodge in Bryce Canyon National Park •Faithful restoration of the chimneys on the Nottingham and Arden properties in Beverly Hills
BRICK RESTORATION AND CONSTRUCTION DRIVEWAY CONSTRUCTION
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Black Gold for Your Garden Soil National Learn About Composting Day!
Most people have heard of composting one way or another. Your mom might have kept a bin in the backyard for overripe Halloween pumpkins, yard clippings, and egg shells. You might even have a coworker who boasts about the giant compost pile they use to fertilize their garden and lawn.
including receipts, paper towels, and tissues; wood chips, leaves, and other types of waste that are not categorized as processed food, meats, or fish products in their compost bin. Compost can stabilize gardening soil, keep the soil from contracting diseases, and help the ground retain moisture. Why Do We Compost? Besides giving gardens and lawns significant nutrients, composting also reduces landfills. According to the United States EPA, “Food scraps and yard waste together currently make up about 30 percent of what we throw away.” Organic material often takes longer to decompose in a landfill due to being wrapped in plastic. The more organic material that is composted, the quicker it can deteriorate. Learn About Composting Day The best way to recognize this holiday is to learn as much as you can about composting. When you dive in, you’ll discover you can compost materials you never knew you could, including latex balloons and cardboard egg cartons. Once you do your research, you can start your very own compost by dedicating a part of your backyard to disposing of organic matter or by purchasing a compost bin. This article covers the basics of composting, but there’s still plenty more to learn! Head to your local farmers market or botanical garden and talk to the experts about any questions you have — they’ll be sure to give you some great tips.
Whatever your level of composting
knowledge may be, there is always more to learn about this popular and extremely beneficial method for handling organic food waste. Luckily, May 29 is National Learn About Composting Day! This day provides a great opportunity to introduce yourself to and begin the conversation about composting if you haven’t already. Below are a few answers to your basic composting questions to get
you started.
What Is Compost? Compost is decomposed organic matter, which is especially good for people who have gardens or aspire to live a sustainable lifestyle. People put coffee grounds; vegetable scraps; paper products,
MEME CORNER
Classic French Omelet
Ingredients
• 3 large eggs • Kosher salt and freshly ground pepper • 1 tablespoon unsalted butter
Directions
1. In medium bowl, beat eggs with plastic fork until last traces of white are just mixed in. Season with salt and pepper. 2. In an 8-inch nonstick skillet, melt butter, swirling over medium heat until foamy but not browned. Add eggs, stirring rapidly with fork, while moving skillet to agitate eggs. Break up all curds by scraping bottom of skillet as they form. Stop stirring when eggs are softly scrambled and creamy (but loose enough to come together into a single mass), 1–2 minutes. 3. Using fork, gently spread egg in an even layer around skillet and scrape down any wispy bits around the edges. The top surface should be loose and creamy, but if still liquid, swirl skillet to bring raw egg to the edge where it will set faster. 4. Remove from heat. Tilt skillet up by handle. Using fork, gently roll omelet down over itself until nearly folded in half. Using fork, push omelet to edge of skillet so that the lower edge of egg just begins to overhang. Use fork to fold overhanging edge of egg back over, closing omelet. 5. Turn omelet out onto plate. It should have the seam on bottom.
Inspired by SeriousEats.com
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2005 Lincoln Ave., Pasadena, CA 91103 | 626-296-7700 | www.bostonbrick.com
INSIDE
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Using Chatbots in Small Business
The Value of User Reviews and How to Cultivate Them
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Rock-Solid Review
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Black Gold
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Classic French Omelet
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How to Travel Sustainably
G o G reen Get Out There With These Eco-Tourism Tips
Vacations can come with great expense, and not just for your bank account. According to a 2018 study published in Nature Climate Change, travel accounts for 8 percent of global greenhouse gas emissions. Cut through the greenwashing and do your part to lessen these emissions by traveling sustainably. T ravel G reen When possible, trains, hybrid buses, and carpooling are great alternatives to larger, more environmentally intrusive travel methods. Large cruise liners are detrimental to oceans, and airplanes emit large amounts of toxins into the air. However, you can cruise and fly with the earth in mind. Some cruise lines are working to reduce their impact by installing more eco- friendly lighting and materials, and flight experts recommend using “green” airports, choosing fuel-efficient airlines, staying longer, and traveling less. If anything, it’s an excuse to extend your European vacation! S tay G reen Where you stay impacts the environment as much as how you get there. Hotels use copious amounts of water for bathing and laundry, and they struggle to reduce energy because guests leave their lights and televisions on. However, many luxury resorts, woodsy cabins, and even entire countries have opted to
make eco-tourism easier. If you’re looking for a region of the world committed to preserving nature, look no further than Iceland, Finland,
and Sweden, which are ranked the three most environmentally friendly places in the world. D o G reen Man-made attractions like the Egyptian pyramids and Machu Picchu are some of the world’s greatest wonders, but Earth itself is pretty breathtaking. Check out natural attractions while hiking or camping in preserved forests, or soak up all the Caribbean has to offer by snorkeling, scuba diving, sailing, kayaking, canoeing, and paddleboarding. When you’re mindful of your surroundings and remain unobtrusive, there are endless outdoor activities you can explore. Some locations even partner with environmentally conscious organizations you can donate to or volunteer with.
Opt for a green vacation and know that while you relax, the earth is getting a little relief too.
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