The Good Kind of Gossip
How to Cultivate Valuable Customer Reviews
3. Ask the Right Questions Think of the review process as a conversation rather than a request to be met, and use open- ended questions to start. Before you even request a review, you can ask customers questions like
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the world wide web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for a company. So, how do you get your customers to write the glowing reviews that help close deals? 1. Diversify Your Platforms Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted source of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. 2. Offer Incentives Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize.
“How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. Respond, Respond, Respond The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
Rock-Solid Review
CHIMNEY
•Inspection •Restoration and repair •Construction •Sweeping
FIREPLACE
•Inspection, restoration, or repair of an existing structure •Installation or reconstruction of new structures
HARDSCAPE
“I started this project with a request for a sweep, inspection, and chimney cap installation. The guys showed up on time, did the work efficiently, kept my house clean, and were extremely pleasant. The inspection report was detailed and included snaking a camera up the chimney to show me the recommended repairs. I ultimately hired Boston Brick & Stone to repair my smoke chamber, repair my crown, and apply fireguard to my flue. They also fixed my rusty, old damper, removed my gas appliance, and installed a log lighter so I could burn wood in my fireplace (as it should be). I am very pleased with the quality of work.” – K evi n L.
•Backyard patios •Outdoor kitchens and barbecues •Outdoor steps, walkways, and paths •Retaining walls •Outdoor fireplaces •Driveways
HISTORICAL RESTORATION Our previous restoration work includes the following:
•Restoration of the main lobby chimney system of the El Tovar Hotel on the Grand Canyon’s South Rim •Repair and restoration of chimneys in 56 original historic cabins on the Grand Canyon’s North Rim •Historical chimney restoration for the lodge in Bryce Canyon National Park •Faithful restoration of the chimneys on the Nottingham and Arden properties in Beverly Hills
BRICK RESTORATION AND CONSTRUCTION DRIVEWAY CONSTRUCTION
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