Do people know what’s going on at your clinic? Or does your marketing team have to investigate? When you keep in touch with your team, your clinic will EXPLODE with good results. Here are 5 things we want to know about you:
Insider Circle PRACTICE MARKETING TIPS • AUGUST 2023
Insider Circle PRACTICE MARKETING TIPS
Do people know what’s going on at your clinic? Or does your marketing team have to investigate? When you keep in touch with your team, your clinic will EXPLODE with good results. Here are 5 things we want to know about you: 1 HAVE YOU MOVED OR OPENED A NEW CLINIC LOCATION RECENTLY? If you’ve opened a new clinic location or moved your practice at ALL—even if it’s just across the street—we need to know in advance. That way we can… • Update your address on your website + online directories • Optimize your SEO (Search Engine Optimization) for the new location • Target your Google Ads to point to the new clinic / location • Help you do extra email or print marketing to ensure your new location is a HUGE new patient success! But if you don’t let us know about a new location beforehand, your new location might struggle to attract new patients. It could even become a drag on your finances, instead of a boost! Call, text, or email your Account Manager if you’ve moved locations or PLAN to move!
To log onto Basecamp, just go to Basecamp.com and sign in.
HOW MANY REACTIVATED PATIENTS HAVE YOU SEEN IN THE PAST MONTH?
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We won’t know if your newsletters and email are reactivating patients unless you TELL US! Fill out your Stat Tracker so we can identify which topics, newsletter designs, or offers are most effective in bringing past patients back for care. ARE THERE ANY STAFF CHANGES? Have you hired a new PT? Is someone going out on parental leave? Is a core member of your team retiring? We need to know so we can adjust your marketing based on what’s going on in your clinic! 4
WHAT ARE YOUR GOALS FOR THE NEXT 90 DAYS?
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Do you want to get more shoulder pain patients? Do you want to boost your patients for your new Women’s Health PT that you just hired? Or do you want to grow aggressively? TELL US, and we can tailor your marketing to meet your goals! Your Quarterly Call is also a GREAT time to tell us what’s important to you over the next 90 days. A FINAL WORD We get it. You’re busy running a clinic. But we care, and we want to know what’s happening in your clinic! That way, your Practice Promotions team can work on your marketing every day and week with your goals in mind. Go call, text, or email your Account Manager and update them TODAY!
HOW IS YOUR NEW PATIENT VOLUME? ARE YOUR SCHEDULES FULL?
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We’re on your side. But we’re not in your clinic. So every month, you need to tell us your new patient volume! That way, we’ll both know that your marketing efforts are working. The best way to tell us your patient volume is to update your Stat Tracker each month! You can find your Stat Tracker in Basecamp under “Docs and Files.” Go ahead and find it now!
GIVE US A CLUE! COMMUNICATE WITH US WHEREVER YOU ARE WITH THE BASECAMP APP! DOWNLOAD THE APP TODAY!
It’s already back-to-school season! Are you aiming to attract more athletes? Hosting sport-related workshops at schools & inviting parents, getting time at preseason camps and workouts to talk about injury prevention, monthly workout and recovery newsletters for coaches and administrators—these are all ways to promote brand awareness and gain trust as a local expert. When reaching out to this audience, whether through print, in person, or online, remember there are actually 4 groups of people you will need to have messaging planned for: ATHLETES For athletes under 18, your marketing is about planting small seeds of information and maintaining the right athletic image. Remember that you’re talking to someone who isn’t likely the primary decision-maker in their own healthcare. Portray the right, sport-loving, trustworthy image but don’t worry about closing any signups. PARENTS What is the number one concern of any hockey, soccer, or football mom? It may seem like playing time but at the end of the day, it’s little Johnny not getting hurt. This is where the injury prevention talk above really comes into play. If you’re able to get parents to a workshop about preventing teen athlete injuries you’ll have their very dedicated attention. Otherwise, prepare handouts for the school or athletes to pass to parents. Also, keep the topics simple such as “Preventing long-term injuries in teen sports” or “How to know when your child’s pain needs attention.” Don’t scare them! COACHES Coaches can be a mixed breed. Much like players, performance is more likely to keep them up at night than safety. That said,
they likely face daily pressure from superiors about safety and administrative responsibility. Your goal in coach relationships should be to resonate with their desire for better performance while showing empathy—and a solution—for their pain of satisfying safety requirements. Pro tip: don’t ignore summers with coaches. They may not be in the office consistently, but if you can use email marketing or send direct mail to their home at least once over the summer you’ll be in a better place once fall sports kick off. FINALLY, CONSIDER USING GOOGLE ADS FOR THESE KEYWORDS… When someone does experience a serious sports injury, their likely first action will be internet research. But they probably won’t search for “sports injury clinic”! Consider using Google Ads for these keywords: • Recovering from an injury • Leg injury • Arm injury • Foot injury • Ankle injury • Throwing arm pain • Pain playing sports • Football injury, hockey injury, or any sport that is popular in your area. For additional ideas, Google some of these terms in your city (or any city!) and read a few results. THE BOTTOM LINE At the end of the day, marketing your sports injury services boils down to one simple element – delivering the right image and message to your audience. Whether you’re a specifically athletic clinic or looking to expand your patient base, you can create a winning game plan with the right understanding of who you’re talking to.
And don’t wait! You need to start NOW to prepare for fall sports!
STAY IN TOUCH WITH YOUR MARKETING TEAM! COMMUNICATE WITH US WHEREVER YOU ARE WITH THE BASECAMP APP! DOWNLOAD THE APP TODAY!
New Patients SKYROCKET 57 % after Invoking the Power of SEO + Google Ads CASE STUDY:
Total New Patients
311
198
2020
2021
In a nutshell, market like crazy to your past patient list in as many forms of media as possible.
Total Reactivated Patients
COLIN SISCO, Owner of Kaizen PT
276
213
Kaizen Physical Therapy decided to partner with Practice Promotions for their marketing needs in January 2020. But when the COVID-19 pandemic started, Colin and his team needed even more ways to bring in new patients and keep their PTs’ schedules full. Since Practice Promotions was already increasing Kaizen’s patient visits, Colin decided to upgrade his marketing subscription to the Pro Marketing Plan, which included the Google Ads PPC Program. The results were INCREDIBLE! In October 2020, the practice saw 386 patient visits and in December 2021 they achieved their highest patient visits ever in a month with 624! In 2021, Kaizen’s first full year with the Pro Marketing System, they saw a jaw-dropping 6,131 total patient visits compared to the 4,102 patient visits from 2020. In that same time span, the clinic also increased their total new patients from 198 (2020) to 311 (2021) and total reactivated patients from 213 (2020) to 276 (2021).
2020
2021
Total Patient Visits
6,131
4,102
2020
2021
Listen to Episode 23 “How to Empower Your Staff & Get More Referrals” with Colin Sisco, DPT, on the PT MARKETING POWER HOUR podcast, wherever podcasts are found.
POSITIVE HABITS CHECKLIST • COMMUNICATION IS KEY!
Positive Habits Checklist We get it— You’ve got a lot of responsibilities, and it can feel difficult to stay on top of all your emails! It can be hard to keep track of the things we’re doing every day for you. But you don’t have to be checking your email or Basecamp app every second—and you SHOULDN’T! You can stay on top of your clinic marketing by following this simple checklist! Staying on top of these action items will not only allow you to track your results and keep your campaigns running smoothly but also give you confidence and peace of mind about your marketing efforts overall. Remember— the most important thing you can do for your marketing is to keep in touch with your team!
WEEKLY CHECKLIST
Check your email or Basecamp for messages from your team. Respond to those messages—and please ask us questions! For Print Customers: Check Basecamp (or your email) and give timely updates on your print projects.
Give feedback on artwork
Send custom content like photos from your clinic
Sign your Direct Mail approval forms to make sure your project gets sent out on time!
MONTHLY CHECKLIST
Fill out your Stat Tracker. This helps us track which marketing initiatives are working the best for you! Read your monthly written SEO report. This comes from Sarah Stafford. For Google Ads PPC Customers: Watch your monthly video report to understand your ad performance! Reply to the report if you have a question. For Google Ads PPC Customers: Send a quick note to your PPC team to tell them what’s happening in the clinic. Did you notice an uptick in patient volume? Did you move locations? We want to know! For Print Customers: Log your number of reactivated patients on your Stat Tracker.
YOUR TEAM WANTS TO KNOW…
Have You Moved Or Opened A New Clinic Location Recently?
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How Is New Patient Volume? Are Your Schedules Full?
2
QUARTERLY CHECKLIST
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Have You Hired A New PT?
Attend your quarterly call. You’ll get INCREDIBLE knowledge just by showing up. Ask your Account Managers: “How can I take my clinic marketing to the next level?”
Is Someone Going Out On Parental Leave?
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How Many Reactivated Patients Have You Gotten In The Past Month?
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COMMUNICATE WITH US WHEREVER YOU ARE WITH THE BASECAMP APP! DOWNLOAD THE APP TODAY!
Improve, Innovate, Inspire. Here Are 4 Quick, Helpful Resources For The Month!
PODCAST EPISODE
BLOG ARTICLE
3 Easy Ways to Communicate With Your Practice Promotions Team (On the Go!)
Maximize Profits, Minimize Hours, + Enjoy Your Life with Jamey Schrier, PT
Are you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially? This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life!
The most important thing you can do for your marketing is keep in touch with your team. Here are 3 easy ways to do it…
BLOG ARTICLE
FREE STUFF!
Download the FREE Social Media Calendar!
4 Reasons to Start Using Google Ads for Your Physical Therapy Practice
Is your practice in a city? Do you have a lot of competition? Then you may need Google Ads to stand out. Learn 3 more reasons to start using Google Ads in this blog…
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