Insider Circle PRACTICE MARKETING TIPS
Do people know what’s going on at your clinic? Or does your marketing team have to investigate? When you keep in touch with your team, your clinic will EXPLODE with good results. Here are 5 things we want to know about you: 1 HAVE YOU MOVED OR OPENED A NEW CLINIC LOCATION RECENTLY? If you’ve opened a new clinic location or moved your practice at ALL—even if it’s just across the street—we need to know in advance. That way we can… • Update your address on your website + online directories • Optimize your SEO (Search Engine Optimization) for the new location • Target your Google Ads to point to the new clinic / location • Help you do extra email or print marketing to ensure your new location is a HUGE new patient success! But if you don’t let us know about a new location beforehand, your new location might struggle to attract new patients. It could even become a drag on your finances, instead of a boost! Call, text, or email your Account Manager if you’ve moved locations or PLAN to move!
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HOW MANY REACTIVATED PATIENTS HAVE YOU SEEN IN THE PAST MONTH?
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We won’t know if your newsletters and email are reactivating patients unless you TELL US! Fill out your Stat Tracker so we can identify which topics, newsletter designs, or offers are most effective in bringing past patients back for care. ARE THERE ANY STAFF CHANGES? Have you hired a new PT? Is someone going out on parental leave? Is a core member of your team retiring? We need to know so we can adjust your marketing based on what’s going on in your clinic! 4
WHAT ARE YOUR GOALS FOR THE NEXT 90 DAYS?
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Do you want to get more shoulder pain patients? Do you want to boost your patients for your new Women’s Health PT that you just hired? Or do you want to grow aggressively? TELL US, and we can tailor your marketing to meet your goals! Your Quarterly Call is also a GREAT time to tell us what’s important to you over the next 90 days. A FINAL WORD We get it. You’re busy running a clinic. But we care, and we want to know what’s happening in your clinic! That way, your Practice Promotions team can work on your marketing every day and week with your goals in mind. Go call, text, or email your Account Manager and update them TODAY!
HOW IS YOUR NEW PATIENT VOLUME? ARE YOUR SCHEDULES FULL?
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We’re on your side. But we’re not in your clinic. So every month, you need to tell us your new patient volume! That way, we’ll both know that your marketing efforts are working. The best way to tell us your patient volume is to update your Stat Tracker each month! You can find your Stat Tracker in Basecamp under “Docs and Files.” Go ahead and find it now!
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