Insider Circle Newsletter - Give Us A Clue! - AUGUST 2023

New Patients SKYROCKET 57 % after Invoking the Power of SEO + Google Ads CASE STUDY:

Total New Patients

311

198

2020

2021

In a nutshell, market like crazy to your past patient list in as many forms of media as possible.

Total Reactivated Patients

COLIN SISCO, Owner of Kaizen PT

276

213

Kaizen Physical Therapy decided to partner with Practice Promotions for their marketing needs in January 2020. But when the COVID-19 pandemic started, Colin and his team needed even more ways to bring in new patients and keep their PTs’ schedules full. Since Practice Promotions was already increasing Kaizen’s patient visits, Colin decided to upgrade his marketing subscription to the Pro Marketing Plan, which included the Google Ads PPC Program. The results were INCREDIBLE! In October 2020, the practice saw 386 patient visits and in December 2021 they achieved their highest patient visits ever in a month with 624! In 2021, Kaizen’s first full year with the Pro Marketing System, they saw a jaw-dropping 6,131 total patient visits compared to the 4,102 patient visits from 2020. In that same time span, the clinic also increased their total new patients from 198 (2020) to 311 (2021) and total reactivated patients from 213 (2020) to 276 (2021).

2020

2021

Total Patient Visits

6,131

4,102

2020

2021

Listen to Episode 23 “How to Empower Your Staff & Get More Referrals” with Colin Sisco, DPT, on the PT MARKETING POWER HOUR podcast, wherever podcasts are found.

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