Packaging Trends (Cont’d from Page 1)
Trend 3 : The unboxing moment matters The survey found that awareness of ‘unboxing’ is rising in many markets. In Poland, for example, in 2019, 32 percent of consumers had heard of ‘un- boxing’, compared to 66 percent this year. In 2021, 46 percent of those surveyed said that a unique unboxing experience inspired by standout product packaging due to packaging would convince them to order from the same retailer again. This year, that has risen to 78 percent. Trend 4 : Consumers are increasingly willing to pay a premium for packaging that meets their needs Consumers say they are increasingly willing to pay around $1 extra for packaging that best suits their needs. Willingness to pay for best-fit packaging rose from 48 percent in Poland in 2021 to 81 percent this year and from 56 percent in 2021 in Germany to 70 percent in 2022. Overall in the five markets, 72 per- cent of consumers are willing to pay for packaging, with Generation Z (80 percent) and Millennials (74 percent) being the most likely to agree. Trend 5 : The behavior and trends of Millennials are driving the market These are customers who are shopping online
The survey confirms that across generations and countries, the top drivers for online shopping are lower prices and convenience, specifically saving time and direct delivery to homes. The five key trends found in the report are: Trend 1 : Protection of goods and environmental considerations continue to be two of the strongest customer requirements Nearly 95 percent of consumers cite protection of goods as their most important factor, especial- ly when it is a product of value. This is followed by ease of closing for returns, which has increased from 74 percent in 2019 to 88 percent this year. Packaging being environmentally friendly (84 percent) and easy to dispose of (80 percent) were the next most important factors. Trend 2 : Overpackaging is costing more than ex- pected Oversized packaging annoys 86 percent of consum- ers, up from 79 percent in 2021, and excess internal packaging annoys 78 percent of customers. In fact, more than two-thirds (67 percent) of respondents across the five countries said that overpackaging would deter customers from buying from the brand.
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Flexo Market News December 5, 2022 3
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