eCommerce Industry Reshapes Consumer Packaging Experience BY GREG KISHBAUGH Over the past decade, the eCommerce industry has un- dergone a massive transformation, re-shaping the way consumers shop. Mondi has just released its 2024 report on eCommerce trends, which examines how increasingly digital-savvy shoppers will continue to change the online retail experience. While the scale and speed may be up for debate, Mon- di sees several trends being at the forefront of sustainable eCommerce packaging solutions. Social commerce, a shopper’s ability to purchase goods directly from social media platforms has surged in recent years and shows no signs of abating. Almost half of those surveyed have used social media platforms for buying products over the past year. Platforms like Facebook and Instagram are increasingly the go-to places for consumer purchasing decisions which further fuels the significant time users spend on such channels. This upward trajectory signifies a lasting trend in the rise of social commerce, mainly driven by younger generations (Millennials and Gen Z) where more than half (50 percent and 51 percent) have actively participated in social shop- ping over the past year. Delving into sentiments on environmentally friendly packaging reveals distinct differences across generations and countries. Interestingly, while sustainability matters across generations, it gains more significance with age. Boomers lead in rating it as very important (33 percent), surpassing Gen Z (31 percent, down from 40 percent last year). In terms of consumer shopping behavior, the report had several key findings: • A quarter of shoppers are buying online at least once a week, but frequency of shopping has fallen com- pared to last year as shoppers head back instore or cut spending; • Fashion is still the most popular product to buy online with Millennials the most likely to buy across product sectors; • Gen X are the most value-driven with half (50 percent) choosing online for lower prices; • More than half (53 percent) of Boomers spend up to $150 online a month; • A quarter (26 percent) of con- sumers are shopping online more as a result of the in- creased cost of living; • Nearly half (44 percent) of consumers have bought via social commerce in the last 12 months; • Facebook and Instagram dominate social commerce buying; • Around a third of consumers have bought or sold sec- ond-hand clothing online in the last 12 months with Mil- lennials and Gen Z the most likely to have done so; and CONTINUED ON PAGE 20
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18 April 15, 2024
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