eCommerce Reshapes (CONT’D FROM PAGE 18)
Looking into consumer behavior and attitudes to recy- cling and reuse, the report had the following findings: • More than half (51 percent) of consumers have noticed retailers’ efforts to reduce packaging waste in the last 12 months; • 38 percent of consumers are most likely to recycle their eCommerce packaging; • The same amount are also most likely to reuse their eCommerce packaging; • Boomers are the generation most likely to recycle packaging with nearly half (47 percent) doing so; • More than three-quarters (79 percent) of consumers claim to regularly recycle their packaging; • A lack of collections is the biggest barrier to recycling for a third of consumers; • Nearly three-quarters (71 percent) of consumers claim to regularly reuse their packaging, whether for returns, storage or other uses; and • Half (49 percent) of those who don’t regularly reuse their packaging say it is because they don’t have a need for it, while 38 percent say it is not suitable for reuse. What does all these data mean to the packaging and corrugated industry as a whole? Consumers have ex- pressed many of the things they would like to see develop. • 43 percent want to see materials that are easier to re- cycle, while more than a third (35 percent) want to see CONTINUED ON PAGE 22
• The top barriers to recommerce, that is buying or sell- ing second-hand goods online, are shipping costs, time, packaging items and shipping them. Concerning the reaction to customer trends and shop- per sentiment around packaging, Mondi found that: • Protection of goods remains the number one priority but ‘easy-to-reseal’ for return shipment and sustainabil- ity are also important concerns; • A third of consumers refuse to pay extra for packaging but that leaves a larger majority who say they are will- ing to pay; • Of those willing to pay, 27 percent will pay up to 1 per- cent extra and the same amount between 1-5 percent extra for packaging that best meets their needs; • Almost four in ten (39 percent) consumers say they don’t want to pay for returns; • Millennials and Gen Z are most willing to pay for re- turns; • Nearly two-thirds (61 percent) say the unboxing experi- ence is important; • The unboxing experience is most important to Millenni- als and Gen Z; and • Oversized packaging (47 percent), hard to recycle (45 percent) and excess internal packaging (45 percent) are the top three annoyances that can put consumers off buying from a brand or retailer again.
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20 April 15, 2024
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