Microsoft Case Study V11

MICROSOFT

Microsoft Corporation is an American multinational computer technology corporation. It develops,

manufactures, licenses and supports a wide range of software products for computing devices.

In January 2007, the Harris Interactive/The Wall Street Journal Reputation Quotient survey concluded that

Microsoft had the world's best corporate reputation, citing strong financial performance, vision and

leadership, workplace environment rankings and the charitable deeds of the Bill and Melinda Gates

Foundation.

Microsoft was founded in 1975 by Paul Allen and Bill Gates in an attempt to fill a niche in the personal

computer operating system and software business. They grew by licensing their computer languages to

many computer manufacturers around the world. Starting with developing and selling basic programming

language for the Altair 8800 - one of the first personal computer - Microsoft rose to dominate the home

computer operating system market with MS-DOS in the mid-1980s. Microsoft got its biggest break in 1980

when IBM chose them to write the operating system for the IBM personal computer. This was historically

the biggest turning point for Microsoft. When the deal was made, Microsoft didn't yet have an operating

system to sell to IBM. Microsoft then purchased an operating system from a Seattle programmer and

renamed it MS-DOS (Microsoft Disk Operating System). During the meeting with IBM, Bill Gates was very

crafty and convinced IBM to let Microsoft license MS-DOS to other computer manufacturers. That move

made MS-DOS the standard operating system for personal computers and skyrocketed Microsoft's growth.

The wonder of Windows

Microsoft introduced its successful office product, Microsoft Office on August 8, 1989. Microsoft Office had

applications like Microsoft Word, Microsoft Excel etc. On May 22, 1990, Microsoft launched Windows 3.0.

Later it was followed by successive versions - Windows 95, 98, 2000 and so on. More than 1 million copies of

Microsoft Windows 95 were sold within 4 days of its launch. With several versions of Microsoft Windows,

the organization captured over 90 percent market share.

Innovations continued to rule at Microsoft. In 2001, Microsoft launched Office XP, followed by Windows XP.

In 2002, Microsoft and partners launched Tablet PC. Microsoft launched Windows Vista and 2007

Microsoft Office System to consumers worldwide. Today, the organization manufactures licenses and

supports a wide range of software products for computing devices. The most popular products are

Microsoft Windows operating system and the Microsoft Office suite of productivity software.

Microsoft quickly dominated its industry with its Windows operating system, though most experienced

computer users agree that the user-friendly Macintosh operating system developed by Apple Computer is

superior to Windows. But Apple kept its operating system proprietary, while Microsoft allowed its operat-

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