It is my pleasure to introduce you to our poinsettia offering. Throughout the catalog, you will see poinsettias that appeal to both growers and consumers. Our poinsettia program is a combination of two trusted brands: Ecke and Red Fox. Together, these two brands offer superior, grower-friendly genetics bred with grower solutions in mind. While grower success is our top priority, the beauty of our plants also appeal to retailers and consumers. With classic Christmas colors and pops of novelty flare, Dümmen Orange offers a broad THESE ARE A FEW OF MY FAVORITE THINGS...
assortment to create well-rounded, profitable programs. From timeless to trendy, these are a few of my favorite things…
Flurry is hitting the scene as our brightest white yet! With a traditional bract presentation and dark green foliage, it is sure to become the staple white in your program, with true mid-season timing. Flurry is a strong plant from roots to shoots for production ease. Controllable vigor makes Flurry a good choice for a variety of container sizes. And paint if you must….the large flat bracts create a perfect canvas for value-add painting. Classic reds are the core of any poinsettia program. Both FabYULEous and Runway Red had their debut in 2022- what a year they both had! FabYULEous made its mark as a perfect fit for Thanksgiving sales in a variety of container sizes. Runway Red shines with large, bright red bracts and a vigor well suited larger container sizes. Trend setting Tidings Dark Pink and Tidings Light Pink are a perfectly matched pair. Grow them alone or in a unique combination planter. In either case, they create interest at retail and spark consumer demand. Spotted at retail in the 2022 season, Tidings Dark Pink was the highlight of many retail programs. Novelties round out a strong poinsettia program. They offer retailers the opportunity to extend sales and encourage consumers to buy multiple plants throughout the season with their changing décor, from autumn into Thanksgiving, and finally Christmas. Norwin Orange is an early season, true orange hue that says all things pumpkins and falling leaves. Varieties like Autumn Leaves, Golden Glo, and Green Envy complete an early Fall Favorites offering. Finally, Early Polly’s Pink is the new pink! With a vibrant bright pink bract, this variety looks great in all regions. It is resistant to fading under high light and heat but also remains a clean pink under low lights and colder finishing. Timed perfectly for peak sales, Early Polly’s Pink is the only pink you will need! With an assortment as diverse as ours, every poinsettia grower is sure to find a variety that perfectly suites their needs. Not only do we strive to offer superior genetics, we will make sure you have the support along the way to produce the perfect poinsettia crop. Our product management, technical and sales team lead the way in grower connection. Please enjoy our 2023 Poinsettia Offering. We value your continued partnership and wish you success!
Rebecca Siemonsma Head of Product Management – North America North American Poinsettia Product Manager
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