BUSINESS BUILDING
they already spend with their clients. “The more time you spend with a client, the easier it is to identify a need,” says Todd. “You start to see so many different ways Melaleuca can help,” Brooke says. “A Melaleuca business is an amazing opportunity for people in the fitness industry because clients trust us.” Ernest adds that clients come to you looking for advice. “This person is literally paying you to tell them what to do,” he says. “So tell them what to do.”
here, and maybe I could really help people this way.’” Ernest feels that if personal training had a mission statement, it would overlap the Melaleuca Mission Statement. “As a fitness professional you should definitely want to enhance the lives of those you touch and help people reach their goals,” he says. Buddy adds, “Melaleuca lets trainers say, ‘I’m with a company that promotes a healthy lifestyle and has the best supplements available. All you have to do is shop online. I’ll tell you what I take and what you need to take to reach your goals.’ That’s really how easy it is.” Meeting Clients’ Needs Todd observes that clients have already identified a big need, and coming to a trainer signals that they’re looking for solutions. “My clients are naturally concerned about their health,” he says. “And clearly Melaleuca has products to help with that.” A big advantage fitness professionals have is the close relationship and one-on-one time
Whether fitness professionals need a flexible schedule or simply some extra cash, Melaleuca provides a way to build an additional income stream while pursuing fitness-industry goals. A Natural Fit Fitness professionals are drawn to their careers by a valuable set of personal interests. The first obvious requirement is a passion for healthy living. But being a fitness professional also requires a desire to help other people. A good trainer or coach helps clients realize their own potential, encouraging them to change their lifestyle and gain new confidence. Brooke found that her Melaleuca business was a natural extension of what she was already doing. “Sitting at my first Convention, I saw a banner that read ‘All Roads Lead to Melaleuca,’” she recalls. “And I thought, ‘This is a wellness company. Maybe everything I’ve been taught so far led me
However, Buddy has realized the relationship goes beyond
recommendations. “A lot of clients don’t just need instruction; they need accountability too,” he explains. “That’s why people pay for trainers. Personal trainers hold you to another level of accountability.” Health Experts If you are a fitness professional, your expertise helps your recommendations carry more weight. And because a healthy lifestyle involves more than just exercise, it allows you to advocate for a wide variety of products. “There’s a lot more to health and wellness than just physique,” Buddy says. “Health has more to do with what you put into your body than what you look like.” “Proper nutrition is a part of every fitness program,” Ernest says. “I think nutrition is responsible for 80% of fitness results. Writing Melaleuca recommendations into meal plans is no different than telling somebody they need to eat green beans or brussels sprouts. I tell clients to take a Vitality Elevate ™ Protein Shake along with SplasH 2 O ® in their water.”
30 SEPTEMBER 2022 | MELALEUCA.COM
These results are not typical. Consult the Annual Income Statistics on page 58 for typical results.
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