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LET'S PRACTICE
4. Vision. Think about your future. What changes do you anticipate. How can you alter your product to improve its ability to meet the changing needs of society? _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ 5. Associational thinking. Do you draw from nonobvious ideas and objects to improve your product? Tell how you are developing and using your associational thinking skills in your product development. Provide examples. _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ 6. Cautious. Do you approach your product’s R&D with purpose and planning? Do you research, review, and organize rather than cast your fate to the wind, hoping for success? Explain. _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ 7. Marketing. What is the future market for your product? What (or who) is your competition? _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ 8. Message. What’s your plan for making your product stand out among the competition? What is your marketing message and to whom will you target your product message? _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ _ ______________________________________________________________________________ PRODUCT PREVIEW
Lesson 9 | The Trait to Innovate 164
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