COPYRIGHTED MATERIAL
private company public company
a company whose ownership is private; its shares are not publically traded. a company which has issued stock that is traded on a stock exchange. the planned method by which a venture capitalist intends to recoup the money they invested in a company.
exit strategy
revenue income from the sale of goods or services. initial public offering IPO; the first sale of stock by a company to the general public; the process by which a private company converts to a publicly traded company. pitch deck slide presentation given to a venture capital firm with the goal of obtaining capital. Lesson Objectives By the end of this lesson the student will be able to: 1. Define financial capital . 2. List four sources of capital to fund a startup. 3. Explain how an investor recovers their investment in a startup. 4. Prepare a pitch deck for presentation to venture capitalists. 5. Write a basic 4P marketing plan for a product. Gaining Attention Engage students is a discussion: What happens to an innovation if there is no money available to complete product development and launch the business? a. the innovator cannot complete the project and is forced to give up b. the business has a weak start and fails c. another innovator with a similar product or service and beats them to the market d. any of the above In prior lessons, students learned that the process of developing an idea into a viable, marketable product can be expensive. Without the availability of financial capital , innovation would most certainly die on the vine. If innovation is the lifeblood of commerce and prosperity, as students learned in Chapter 8, capital is most certainly the lifeblood of innovation. Stay tuned to learn the sad fate of the underfinanced innovator… Communicating Objectives By the conclusion of this lesson, you will be able to tell what financial capital is, list different types and sources of capital for startups, and explain how investors recover money they have invested in a startup. You will also create a pitch deck for a venture capital fund, and write a 4P marketing plan for your team’s product. SLIDE 13G SLIDE 13H PRODUCT PREVIEW SLIDE 13F
Lesson 13 | The Quest for Capital! 244
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