COPYRIGHTED MATERIAL
EXPLORING 21st CENTURY SKILLS and ISSUES
Name: _____________________________________________________________________________
Make’n a Marketing P-P-P-Plan A strong marketing plan is key to the success of a business. Marketing is not just about advertising and promoting your business. Marketing plans address the 4 Ps: product, placement, promotion, and price . A marketing plan defines a business’ overall direction, tactics, strategies, and goals for getting the consumer to want and stay loyal to their product. Follow the instructions below to make a marketing p-p-p-plan for your team’s product. For a short informative video about the 4Ps: www.youtube.com/watch?v=JIirzTdaey4
PRODUCT This marketing plan refers to the following product: __________________________________________________________________________________ Our company’s target customers for this product are: (Be specific with regard to ages, gender, location, needs, etc.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Building brand identity is uber-important. It’s both visual and conceptual. It’s how you want your product to be perceived visually and remembered. It’s what makes everything about your product unique. How will you build brand identity? Discuss color, design, logos, trademarks, and how you will get your product to stick in the consumers’ psyche. PRODUCT PREVIEW
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What's your logo?
253 THE 21st CENTURY STUDENT’S GUIDE TO FINANCIAL LITERACY
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