COPYRIGHTED MATERIAL
EXPLORING 21st CENTURY SKILLS and ISSUES
Search Engine Optimization (SEO.) SEO is an internet marketing strategy focusing on search terms and key words . The goal is to increase the prominence of your webpage. Make sure your website content contains and repeats many words that a potential customer may use to search for a product like yours. (List ten keywords that will drive search engines to your site.) __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ Social Media Marketing (SMM.) Social media marketing centers on efforts to create content that attracts attention, and encourages readers to share it across their social networks. You want people to talk and share information about your product. (Describe your online marketing strategy. What social media sites will you use to promote your product?) Facebook Twitter Pinterest LinkedIn Snapchat Instagram YouTube Others _ _________________________________________________________________________ Which member of your team will be responsible for keeping your SMM active and current? __________________________________________________________________________________ Compose your company’s first tweet here. What hashtags will you use? List five: __________________________________________________________________________________ __________________________________________________________________________________ Other Media. (How and where can you best reach potential customers with your message? Advertising is expensive, so choose the medium carefully.) Television ads Radio ads Flyers Catalogues Billboards Blogs Sponsorships Press releases Banner Ads Newsletters How will you company will build brand loyalty to keep your customers coming back? Purchase points and rewards Free trials Discounts Product improvement Customer Service Detail your customer retention plan here: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ PRODUCT PREVIEW
255 THE 21st CENTURY STUDENT’S GUIDE TO FINANCIAL LITERACY
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