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Comparison of Apples-to-Apples In addition to providing a snapshot of the market and an indicator of market trends, indexes enable the comparison of “apples-to-apples” data for answering such important questions as:  How are one country’s stocks performing compared to another country’s, such as Japanese stocks vs. U.S. stocks or Eurozone stocks vs. Indian stocks.  How are stocks in one sector performing compared to another sector, such as energy vs. manufacturing?  How are stocks in one industry performing compared to the stocks of another industry?  How are the stocks of different size companies performing, such as the stocks of large cap companies compared to mid-caps? Boats, Bulls, and Bears In the last lesson, you learned that one of President Kennedy‘s favorite sayings was “A rising tide lifts all boats...” Engage students in a discussion: You were asked to ponder whether this is an accurate metaphor for the stock market. Any ideas? The long held cliché that a rising tide lifts all boats as applying to the stock market has largely been disproven. Generally, stocks move up and down independent of one another . Investors who buy stocks relying the whole market to rise and carry their investment along with it, are often disappointed. Nevertheless, the market as a whole, or segments of the market often react to good or bad news or events with stocks moving in unison according to the market mood . Most experts recommend, however, that stocks be selected on their own merits and after careful analysis of technical and fundamental data, not picked on the hope that a tide will sweep the market and lift the value of all stocks. There is however, real and reliable market phenomena called a bull market and bear market . When the stock market as a whole, or stocks of a particular sector or industry trend up for an extended period of time, it is called a bull market . When the stock market as a whole, or stocks of a particular sector or industry trend down for an extended period of time, it is referred to as a bear market . These trends can last for months or even years. A bull market is often accompanied by an overall investor optimism and uptick in consumer spending . A bear market may be accompanied by unemployment , (overall or within the particular sector or industry experiencing the downturn), falling investor confidence , or a sell off of stock by investors who want to preserve their profit. It’s possible that one sector of the market, such as industrials can be experiencing a bull market charge, while another such as energy , is in a bearish retreat. This proves that a rising tide may not float all boats! SLIDE 16J PRODUCT PREVIEW

Lesson 16 | Bulls and Bears and Boats, Oh My! 306

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