EFFECTIVE PRESENTATION SKILLS AND POWERPOINT DESIGN
Todays Agenda: Psychology of visual engagement Principles of PowerPoint Design Effective Communication Skills
1. PSYCHOLOGY OF VISUAL ENGAGEMENT Brain Anatomy
WHAT IS THE NAME OF THE CELLS IN OUR BRAINS?
A neuron is a nerve cell involved in the transmission of messages.
A brain has around 100 billion neurons
1 Neuron can be connected to 1000 others
They can exhibit or inhibit other neurons
NEUROLOGICAL ACTIVITY IS RESPONSIBLE FOR:
HOW ARE NEURONS IMPORTANT FOR ENGAGEMENT?
• • • •
ATTENTION At a neurological level, attention has not been fully defined scientifically yet. However, there is evidence about two types of processing in attention:
THE PRE-FRONTAL CORTEX
DR. BARBARA OAKLEY – FOCUSED VS DIFFUSED MODE MODEL
Let’s use an allegory from Dr. Barbara Oakley to explain Focused Vs Diffused Attention.
Reinforced thoughts are solid patterns. New thoughts are new weak patterns
Diffused mode allows for wider range of patterns to be formed.
When people attend a presentation, ideally you would want to have them go into FOCUSED mode of atenttion
What have you noticed so far in the design of my presentation?
MEMORY, SENSATIONS AND EMOTIONS
How come we sort of automatically learn the new lyrics without much focused attention and still when studying hard for an exam you get “stuck”!?
TIME TO MEET… THE LYMBIC SYSTEM!
THE LYMBIC SYSTEM AND SENSATIONS
What colours did you see?
How is this information important in the design of a presentation?
Stimulating the senses
THE VISUALISATION PROCESS
Thanks! Any questions? Daniel.Agudelo@Shangri-La.comPage 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28
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