Skip The Cleanroom Queue: Customer Needs
Focusing attention towards customer needs, we find that many of them consider the following to be important in the decision making process;
Speed to market Risk Management Cost certainty Transparency Single point of contact
Speed to market is the single most important driving factor impacted significantly by the patent lifespan for a customer product. With a shorter timespan for rolling out a new product, it is imperative that the manufacturer can get into production as soon as possible. That said they want all the assurances of quality, safety, cost certainty, minimal disruption and that their programme will be able to go ahead within the time they have to work with.
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