Everywhere, Embedded Commerce In 2023
PHYSICAL STORES AS HOTSPOTS FOR EXPERIENCE TREND 2
Fig 2.A
only stores *
DESCRIPTION
No more retail-
Instead of just purchasing products, hybrid retail stores can provide consumers with a comprehensive, all-in-one experience.
It's important for Retailers to identify and own a strength (read differentiator) rather than trying to do a little of everything. Different consumers would look at a store from different perspectives based on the intention they shop with. Some would want a functional store where they can quickly finish shopping while others might look for embedded experiences.
Identify and reinforce reason for existence! *
When in doubt, dominantly functional with a hint of novel is a sound strategy that connects with several consumer segments across categories today.
@2023 Fractal Analytics Inc. All rights reserved | Confidential
8 |
Made with FlippingBook - PDF hosting