Everywhere, Embedded Commerce In 2023
Single source of truth for inventory and orders * Making intangible, behind the scenes touchpoints more visible * TRANSPARENCY THROUGH INTER-CONNECTEDNESS ACROSS THE VALUE CHAIN TREND 3
Fig 3.A
DESCRIPTION
Retailers will be able to provide transparency and clear communication across all channels by providing information about all inventories on online and physical platforms. Data-driven fulfillment ensures that products are well merchandised, of quality, and ready to meet shopper demand, with relevant, contextual tracking details. All consumers understand that friction is natural, but don't want their loyalty to be taken for granted. The time between negative experiences and negative media is small. Accountability means owning up to past mistakes and being proactive with ongoing experiences to prevent surface-level customer/employee complaints becoming public trust & reputation crises.
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