Everywhere, Embedded Commerce In 2023
ENGAGEMENT TO GO HAND-IN-HAND WITH EMOTIONS TREND 4
Fig 4.A
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Purchase decisions driven by context, values & identity Hidden moments of connection emerge inter-channel
DESCRIPTION
Consumer purchases are driven by context and mental models, behavioral analytics can be used to decode emerging consumer micro-moments. The consumer journey will differ for each category and will be based on not just demographics but psychographics and shifting situational factors. If retailers aim to stay relevant in the fast-changing lives of their consumers, they could start by identifying inter-channel moments that matter, as consumers growingly experience physical & digital interchangeably and all at once.
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