Everywhere, Embedded Commerce In 2023
Lululemon has a strong social media presence and is one of the pioneers of the athleisure industry. They have an experiential store in Chicago that boasts of many fitness studios and a fuel bar with healthy food and smoothies. There is also space for their consumers to try out gear at different classes (in-context). Lululemon "In stores, traffic increased nearly 25%. The digital business, traffic to our E-commerce sites and apps globally increased by nearly 50%. This speaks to the strength of our Omni operating model." Lululemon CFO Meghan Frank
STORIES IN FOCUS
Fig 4.C
Ikea
Fig 4.D
A visit to the IKEA store is deeply immersive with so much for all age groups to see, touch, feel, and experience throughout the store. A cafeteria is intentionally placed in the middle of the shopping journey to give pause. Their planning studios allow shoppers to explore and make informed purchases with consultation, curation and visualization.
Trader Joe's
Eager-to-help employees in colorful shirts, handwritten signage, limited-run experimental products, glo-cal flavor combinations and curation of products to resemble that of a boutique store among others are some of the ways Trader Joe's remains a shopper favorite.
E-commerce share of sales increased from 18% to 30% as IKEA transformed its stores to also serve as fulfillment points, revamped its website, and continued its rollout of the Ikea app -Retail Dive (2021)
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