Everywhere, Embedded Commerce In 2023
STORIES IN FOCUS
Airbnb has roughly 5.6 million active listings in 220 countries, and 60% of its users are millennials.
Fig 5.D
- The Zebra (2023)
Airbnb
Airbnb has created successful and strong communities by virtue of converting homes into luxury stays with a personal touch, building relationships and learning about different cultures. The company also started 'Airbnb Experiences' which are activities designed and hosted by locals.
Fig 5.E
Lego
Fig 5.B
Harley Davidson launched the Harley Club which gave exclusive benefits to members such as special insurance coverage, access to events and other riding perks along the way. Harley Davidson
Lego nurtures a product community. Through its Lego Ideas project, it asks fans to submit construction ideas and the selected ones can be found on the shelves. Consumers are not just participants but also co-creators of Lego designs. Lego Ideas has approximately 1.5 million members who have submitted more than 33,000 project concepts. 30 co-created kits have been brought to the shelf so far!
Fig 5.C
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